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zeekr x is lukewarm, can zeekr 7x support zeekr’s suv dream?

2024-09-18

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with the great success of its first model, zeekr 001, zeekr auto has successfully joined the ranks of new domestic high-end car manufacturers. in the domestic mid-to-high-end pure electric vehicle market, zeekr 001 not only has good sales, but also ranks among the top in terms of value retention of used cars.

according to the sales data officially released by zeekr auto, the sales volume of zeekr 001 was 8,481 units, which is still the best-selling model of zeekr auto.

however, compared with the sales of 14,383 units in june, the sales of zeekr 001 have declined month-on-month for two consecutive months in july and august. the reason why the sales of zeekr 001 have declined for two consecutive months is probably due to the rights protection storm and the impact of xiaomi su7.

in addition to the zeekr 001, the zeekr 007 sedan, the zeekr 009 mpv and the zeekr x suv on sale are all pure electric models. however, judging from the overall performance of these models, it is difficult to surpass the zeekr 001 in sales.

in particular, the pure electric suv zeekr x is the model with the worst sales volume at present. faced with the tepid status of zeekr x, zeekr auto may not have much hope for this car. if it wants to make achievements in the suv market, it can only hope for a brand new model.

thus, zeekr auto’s second pure electric suv, the zeekr 7x, was born.

from the perspective of positioning, zeekr 7x is a medium-sized pure electric suv, one level higher than zeekr x. the new car is built on geely auto's sea vast architecture and is currently on pre-sale. the official starting price is 239,900 yuan.

the new car will be officially launched on september 20, and its benchmark models are tesla model y, xiaopeng g6 and the upcoming ledao l60.

just recently, the first batch of mass-produced models of zeekr 7x have officially rolled off the assembly line. from the appearance point of view, zeekr automobile adopts a design style similar to zeekr 007, with led light strips on the front face. the design of short front overhang and long rear overhang can also maximize the utilization of the interior space, and the rear of the car is equipped with through-type taillights. the length, width and height are 4825/1930/1656 mm respectively, and the wheelbase is 2925 mm.

the interior design also follows the zeekr family style. it is equipped with a 16-inch floating central control screen and an 8295 smart cockpit. there is a dual wireless charging function in the central armrest just below the instrument panel, and it is also equipped with a 13-inch rear entertainment screen and a 6-inch central armrest touch screen.

the wheelbase of over 2.9 meters makes the interior space of zeekr 7x a selling point. all models adopt a 5-seat layout, and the top-end model will also be equipped with laser radar.

in terms of power, all models are equipped with sic silicon carbide motors as standard, equipped with bric batteries that support 800v high-voltage fast charging. rear single-motor and dual-motor four-wheel drive models will be launched, with a pure electric range of up to 780 kilometers.

as for the acceleration performance, it is still unknown.

the latest official news released by zeekr stated that the orders for zeekr 7x exceeded 20,000 units in the first week of its release.

although the order situation is quite impressive, in the view of chekuaiping, facing many strong competitors, if zeekr 7x wants to catch up with the latecomers, it will be difficult to achieve high sales if the starting price is higher than 210,000 after the official launch. you don’t need to give tesla model y a price advantage, just look at how much the xiaopeng g6 sells for and you will understand.

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