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on february 19, 2016, general secretary xi jinping pointed out at a symposium on the party’s news and public opinion work that “we must carry out in-depth education on the marxist view of journalism, take the marxist view of journalism as the ‘guiding star’ of the party’s news and public opinion work, and guide the majority of news and public opinion workers to be disseminators of the party’s policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice.”

"remember yuan bing's words, and don't miss the fixed star." in ancient times, the "fixed star" refers to the first star on the beam. when the weight is hung in this position, it just keeps the weight balanced with the empty scale pan. therefore, as the first scale of the beam, it is also the ruler, yardstick, and starting point for measuring the weight of an object. general secretary xi jinping used the "fixed star" to metaphorically represent the marxist view of journalism, vividly pointing out the position, viewpoint, and method that should be adhered to in doing a good job in news and public opinion work, and emphasized that journalists should firmly adhere to the marxist view of journalism and use it as the basic principle and standard for conducting news and public opinion work.

no matter how dense or sparse the scales on the scale bar are, or how big or small the stars marking the scales are, the position of the "fixed star" is always stable, accurate and reliable. news and public opinion work is not a trivial matter, but a major matter of governing the country and maintaining national security. therefore, it requires more fundamental ideas and concepts as guidance, and it is more necessary to establish a standard scale for measurement. this is the significance of the "fixed star". a major feature of news is that it is timely and fresh. news work always seeks novelty and speed. news information is even more massive and fragmented, so people often feel that "the flowers are gradually dazzling". how to find the direction of news reporting in the vast torrent of information, grasp the correct public opinion orientation in the complex public opinion field, and make news and public opinion work better cooperate with the central work of the party and the country and serve the chinese-style modernization construction, all of which require the theory and method of marxist news view as guidance and as the basic reference for the actions of journalists.

with the guiding star, news and public opinion work has a direction, a benchmark, and a determination. since the 18th cpc national congress, general secretary xi jinping has made a series of major arrangements for the party's news and public opinion work, profoundly expounded a series of fundamental, strategic, and overall issues concerning the long-term development of the party's news and public opinion work, made new judgments, new summaries, and new explanations, and greatly enriched and developed the marxist view of news. the majority of journalists should learn, adhere to, and apply the marxist view of news well, and use it as a benchmark for their work and as a basis for their judgment, so that they can "have a scale in their hearts" in the information age and shoulder the responsibilities and missions of news and public opinion work.

just as people have anchored the fixed star of the scale after long-term practice, the fixed star of news and public opinion work is also formed and developed in news practice. general secretary xi jinping pointed out that the news view is the soul of news and public opinion work. the marxist news view is the theoretical system of marxist concepts and doctrines in the field of news and public opinion, and is the ideological concept and method guiding my country's news and public opinion work. concepts come from practice and guide practice. to grasp the "fixing star" on the scale of news and public opinion work is to learn and understand the essence of the marxist news view and apply it to news practice. specifically, it is to adhere to dialectical materialism in practice, correctly handle the dialectical unity of party spirit and people's nature, positive propaganda and public opinion supervision; adhere to the people-centered work orientation, bend down, calm down, care about the people, and sing praises to the people; pioneer and innovate, vigorously promote the development of media integration and the construction of an all-media communication system, consolidate and strengthen mainstream ideology and public opinion; strengthen international communication capacity building, and show a credible, lovely and respectable image of china.

the iteration of media technology, the change of communication pattern, and the complexity of public opinion ecology have brought new challenges, new propositions, and new opportunities to news and public opinion work. news and public opinion work should adhere to the right path and innovate, keep pace with the times to create a "balance bar" that is suitable for the laws of news communication and the laws of the development of emerging media, but it is more necessary to grasp the fixed star of the balance bar without deviation, blurring, or distortion. it should be noted that in the face of the impact of new technologies such as algorithms, big data, and artificial intelligence, and in the face of the huge impact of online public opinion and social platforms, some people "talk about tigers and change color", dare not innovate boldly, are timid, and hesitate to move forward; some people passively follow, go with the flow, and even are coerced by platform capital, "only traffic" follows, and loses the initiative and dominance of news and public opinion. these tendencies are all manifestations of not keeping the "fixed star". we need to correct them in a timely manner, guide them with the marxist standpoint, viewpoint, and method, and better play the role of the fixed star of marxist news views.