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on the evening of september 16, local time, when the u.s. stock market opened, apple fell nearly 3%. by the close of trading, apple's stock price fell 2.78% to $216.32 per share, and its market value evaporated by $93.9 billion (about rmb 665.7 billion) overnight, with a total market value of $3.29 trillion.

on the news front, tianfeng international analyst ming-chi kuo said that the pre-order sales of the iphone 16 series in the first weekend are estimated to be about 37 million units, a year-on-year decrease of about 12.7% compared with the first weekend sales of the iphone 15 series last year. the key is that the iphone 16 pro series is lower than expected.

guo mingchi pointed out that the iphone 16 pro series shipped significantly later than the 15 pro series. in addition to the increase in pre-order inventory, the year-on-year decrease in sales during the first weekend was mainly due to lower-than-expected demand. it is worth noting that the sales of iphone 16 plus and iphone 16 increased during the first weekend, but this had limited impact on increasing overall iphone shipments.

analysts at firms including bank of america and jpmorgan chase & co. noted that the shipping timing could indicate that demand for the iphone 16 pro models is lower than the previous year.

affected by the above news, apple concept stocks in hong kong stocks fell on september 16. as of the close of the 16th, q technology fell 4.33% to hk$4.2 per share; gowell electronics fell 1.44%, and tongda group fell 2.82%. compared with the $3.359 trillion when apple released its new product on september 9, apple's market value evaporated by $69 billion (about rmb 490 billion) in one week.