the number of views exceeded 800 million within 48 hours of its launch. chongqing short drama enterprise joins hands with huangshan tourism to create a hit product
2024-09-18
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
during this mid-autumn festival, a paid short drama "iron fist invincible yang qianqian" became a hit. the drama was launched on september 14, with a total exposure of over 800 million in 48 hours, and a single platform broadcast volume of over 60 million. on september 15 and 16, it ranked first and second in the national short drama list for two consecutive days. people may not know that the drama was created by a company from chongqing.
▲stills from the short drama "iron fist invincible yang qianqian". photo provided by the interviewee
chongqing maiya media is a leading short drama production company in china, headquartered in chongqing. this drama was jointly created by chongqing maiya media and huangshan tourism development co., ltd.
"iron fist invincible yang qianqian" is based on the background of martial arts, and revolves around yang qianqian, a woman with extraordinary talent but born in a family that favors boys over girls. with her love and pursuit of martial arts, yang qianqian has mastered superb martial arts with her firm belief and extraordinary talent. through scenes such as family affection, conflict, action and martial arts, a distinctive character image of a woman who is unwilling to be bound by secular concepts and is brave enough to strive for progress and realize the value of women is established. the play also places the characters in a higher-dimensional concept of family and country. the heroine yang qianqian is indomitable in the face of external threats, and she has staged a short drama in which women are as good as men, and has both action and martial arts aesthetics and family and country feelings.
"the filming is wonderful, and the scenery is so beautiful!" netizens left messages in the comment area of the drama. the reporter noticed that the large-scale use of huangshan's sea of clouds and hui-style buildings in the drama allowed the audience to immerse themselves in the ups and downs of the story while enjoying the beauty and simplicity of huangshan.
according to relevant persons in charge of maiya media, the entire series was filmed in huangshan scenic area, which is known as "the most unique mountain in the world", including huangshan shixin peak (eighteen arhats), shuguang pavilion, paiyun pavilion, zhuangyuan village and other typical characteristic scenes. some martial arts action scenes took place on huangshan with its majestic peaks and pine waves, while the delicate plot was performed in the quaint hui-style buildings.
the person in charge introduced that at the beginning of this year, the state administration of radio, film and television launched the "travel with micro-short dramas" creation plan, which stimulated the momentum of the short drama industry and promoted a number of physical filming locations to "go viral" with the popularity of micro-short dramas. micro-short dramas + cultural tourism have become an important creative direction. malt media is also promoting the in-depth integration of micro-short dramas and cultural tourism. previously, they launched "peerless beauty" and "salted fish turns into dragon and shocks the nine heavens", which were both taken from well-known scenic spots and brought high exposure to the local cultural tourism. relying on the advantageous resources of huangshan scenic area, huangshan tourism development co., ltd. is a large-scale comprehensive tourism listed company with nationally renowned cultural tourism ip and cultural tourism resources. this cross-border cooperation is a new exploration and practice of creating a new model for the full-platform marketing of cultural tourism micro-short dramas.
