the underground level of wukesong wanda plaza will be officially connected to beijing metro line 1, unlocking more commercial possibilities
2024-09-17
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beijing wukesong wanda plaza, which officially entered the market on september 28 last year, is a commercial project that revitalizes and upgrades existing stock with a volume of 310,000 square meters. since its opening a year ago, it has quickly become one of the top shopping centers in beijing and a new commercial landmark. through a series of high-quality cultural and artistic activities, it continues to show the outside world its business positioning of "a new height of super-sensory art", forming an urban cultural space with aesthetic education functions.
the highly adaptable and high-level brand matrix has made beijing wukesong wanda plaza unique and formed the core of the project's strong competitiveness. after it was ranked first on the popular list of beijing and haidian district on dianping.com, 9 national sales champions, and 17 beijing sales champions, it has formed a super lineup of 55 million-yuan stores and 64 5 million-yuan stores. this year, in terms of brand portfolio updates, new brands such as be1st, ailehui art space, nike kl1, fangsuo beijing store, decathlon, sephora, xueersi, and yanshe made a wonderful appearance, adding bricks and tiles to the project again.
behind the brand logic is the creation of various lifestyle options. customers of beijing wukesong wanda plaza can drink a cup of coffee in the morning to wake up their cells, then wander through the rich categories of books in fangsuo, or listen to the sharing of famous writers, listen to concerts and dance dramas in the evening at the ailehui art space, and even go indoor surfing and skiing at sparta snow wave, and experience racing cycling at decathlon. all this is not difficult to foresee. wukesong wanda's strong social and experience-oriented full-format business structure has built a strong consumer "magnetic field", further expanding the radiation and influence of the project, filling the gap in large-scale experiential business in the region, upgrading brands, and advancing business, while providing more choices for lifestyles.
since its opening, wukesong wanda plaza has used commercial space as a carrier, through four art spaces and seven art scenes, with the help of the two city-level marketing ips of the urban public space art season-academic and new year's concert, it has achieved a gratifying result of 24 million passengers throughout the year. in a year, more than 800 events were held, more than 1,000 works of art were exhibited, and more than 20 well-known domestic colleges and universities such as beijing normal university, academy of fine arts of tsinghua university, and communication university of china, and more than 60 industry leaders came to the plaza to deliver and share new knowledge. nearly 320 inspection teams and more than 6,000 guests from various industries visited and inspected, successfully attracting the attention and consumption of a large number of highly educated and high-quality people... while matching the characteristics of the haidian and even beijing customer base, it also makes the outline or imprint of wukesong's content clearer.
during the anniversary celebration, beijing wukesong wanda plaza linked various top quality resources with the theme of carve·what you see, held 8 domestic top cultural performances, released more than 60 cutting-edge art works, held 6 charity warming activities, 10 member exclusive benefits, and 30+ brand popular pr. it also strategically linked with the 2025ss beijing fashion week and staged a carve show fashion show in the indoor space, expressing the wks aesthetic attitude with an artistic view of time and space.
as a commercial entity with its own customized ip, wukesong wanda plaza held popular activities such as the [songsong & friends] children's art exhibition, songsong charity market, and songsong check-in tour with the soul character ip xiao songsong as the protagonist one year after the debut of its ip image, providing accurate information release and interaction for family consumers. at the same time, it launched welfare activities such as consumer gifts in conjunction with more than 50 brands in the venue to stimulate consumer vitality and empower the entire venue's operations.
the integration of art content and commerce in wukesong wanda plaza enhances the recognition and comfort of the commercial space, provides multiple choices of lifestyle after being "influenced" by continuous cultural and artistic content, and ultimately attracts people of the same frequency and awakens the overall consumption vitality.
it is reported that the underground level of wukesong wanda plaza will be officially connected to beijing metro line 1. the two underground commercial blocks will open one after another. through continuous brand upgrades and iterations, it is bound to obtain more cross-regional traffic in the city. the plaza's passenger flow and sales will usher in a new growth pole, creating a more diversified lifestyle model.
beijing wukesong wanda plaza's series of precise and refined operation strategies not only make us confident of its growth, but also look forward to the future high-level development prospects of this project. with the integration of art and culture, the matrix of high-level brands and intelligent scene operation, it not only activates new inspirations for urban culture and art and drives consumers to choose new lifestyles, but also becomes a unique existence in beijing's business "jianghu" full of experts. it will also take on the "beam" of urban change, bring a refreshing consumption experience to consumers in the capital, and decode more possibilities of business. (du juan, beijing station of china daily)
source: china daily
