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the controversy over "crazy little yang" and meicheng mooncakes continues to ferment. on september 17, a reporter from nandu learned from the market supervision bureau of hefei high-tech zone that a case has been filed against three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors. previously, the official blog of the hefei high-tech zone management committee reported that "the market supervision bureau of the district has repeatedly interviewed and urged enterprises to standardize their business practices in conjunction with relevant departments", but it was deleted shortly after it was published.

the local government deleted the notice within seconds after it was released.

recently, the hong kong meicheng mooncakes promoted by the top anchor "crazy little brother yang" and his live broadcast room have caused a lot of controversy due to the issue of origin.

at 12:21 on september 17, the hefei high-tech zone market supervision and administration bureau issued a report stating that recently, the "hong kong meicheng mooncakes" sold by three sheep network technology co., ltd. through live streaming attracted attention. a case has been filed against three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors during live streaming, and the case will be handled in accordance with the law and regulations based on the results of the investigation. we thank the media and netizens for their concern and supervision.

nandu reporters noticed that at 11:45 on the same day, the hefei high-tech zone management committee's weibo account "hefei high-tech release" had released a notice similar to the above content, but it was deleted soon after it was released, triggering widespread doubts. the notice stated that the hefei high-tech zone market supervision and administration bureau and relevant departments have repeatedly interviewed and urged companies to standardize their business practices, and will resolutely investigate and deal with illegal and irregular behaviors in live streaming sales by companies in accordance with the law.

nandu reporters sorted out public information and found that on september 8, 2023, the official website of the hefei high-tech industrial development zone management committee issued a statement introducing that on the morning of the 7th, zhang daoyang, deputy director of the network monitoring department of the state administration for market regulation, and his delegation went to hefei three sheep network technology co., ltd. to investigate the creation of the "national network market supervision and service demonstration zone". he hanxiang, deputy director of the anhui provincial market supervision bureau, and chen ming, director of the hefei municipal market supervision bureau, accompanied the investigation.

the article also mentioned that the research team put forward guiding opinions on the brand cultivation, complaint handling, advertising and other work of sanzhiyang network technology company, pointing out that although the company has grown into a leading e-commerce live broadcast company, it must still insist on seeking progress while maintaining stability and move forward steadily. while promoting development, it must also pay equal attention to regulatory norms. the company must continue to maintain its entrepreneurial passion, seize opportunities, establish and improve a compliance management system, and promote the healthy development of the company.

selected as hefei's headquarters enterprise of the year

according to the official website of the hefei municipal people's government, three sheep network technology co., ltd. is a leading creator service platform in china and a top content provider for domestic internet platforms. in 2022, the company's live streaming sales output value exceeded 10 billion yuan, operating service income was 860 million yuan, and tax payments were 250 million yuan. in 2023, the live streaming sales output value will exceed 30 billion yuan, operating service income will reach 1.5 billion yuan, and tax payments are expected to exceed 450 million yuan.

according to the official wechat account of the hefei municipal people's government, the list of hefei's headquarters enterprises in 2023 was announced in december last year. 73 companies were recognized as the first batch of headquarters enterprises in hefei and jointly became the backbone of building the "1+5" development pattern of manufacturing base + r&d center, sales center, listed entity, supplier cluster, and supporting funds. sanzhiyang network technology is among them.

the "hefei release" official account published an article on february 24 this year, introducing that the local area held a mobilization meeting to further optimize the business environment and accelerate the development of new quality productivity. lu wenqing, co-founder and director of three sheep group, said at the meeting that in the future the group company will continue to take root in hefei and use its existing supply chain, traffic empowerment, brand operation and other advantages to attract external talents and institutions and other live broadcast e-commerce resources to gather in hefei, driving the rapid development of hefei's content e-commerce industry.

hong kong mooncakes accused of false advertising

nandu reported earlier that with the mid-autumn festival approaching, "crazy xiao yangge" and his live broadcast room were selling mooncakes called "hong kong meicheng". xiao yangge called it "high-end mooncakes, hong kong mooncakes". in response, some netizens questioned whether "meicheng mooncakes" were produced in hong kong, "i have lived in hong kong for more than ten years and have never heard of a mooncake called 'meicheng'." other netizens questioned, "how can something that doesn't even exist in hong kong be called 'hong kong mooncakes'?"

on september 13, the customer service staff of "hong kong meicheng" told nandu reporters that the meicheng brand is registered in hong kong and has a trademark registration certificate. "in order to better expand market demand, marketing centers and production bases have been established in guangzhou and foshan." there are currently no offline stores in hong kong.

nandu reporter found out from the official website of hong kong meicheng that in 2019, meicheng group was officially established in hong kong and created three major brands. among them, the brand operation center is guangzhou meicheng food co., ltd. the website shows that in 2023, hong kong meicheng will complete the construction and put into production of two new factories in nanhai, foshan and conghua, guangzhou, "building a diversified industrial system."

in addition, nandu reporters found that the "hong kong meicheng" trademark applied for by guangzhou meicheng food co., ltd. in 2022 was rejected for review, and the trademark "meicheng mooncake" applied for in 2023 is still under registration application, awaiting substantive review.

written by: southern metropolis daily reporter zhang qianhan and trainee reporter zheng xinwei