"beijing gifts" counter enters the services trade fair, and chinese cultural and creative products are popular
2024-09-17
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beijing news (reporter chen lin) during the 2024 china international fair for trade in services, xiushui street represented "beijing gifts" and set up "beijing gifts" counters at multiple locations of the fair for centralized exhibition and sales. "a thousand miles of rivers and mountains" themed tea sets, chinese-style silk scarves, panda backpacks, "longteng teng" figures and other "beijing gifts" cultural and creative products with beijing elements and chinese cultural characteristics were loved by exhibitors and audiences around the world.
"beijing gifts" counters were set up at multiple locations at the ciftis. photo provided by the interviewee
the "beijing gifts" counter has a unified style, with chinese ancient buildings as design elements, red and gold matching, and contains national style and charm. the products on display in the showcase have the regional characteristics of beijing and the characteristics of chinese traditional culture, and are divided into four categories: "cultural creation of scenic spots", "national style and trend", "intangible cultural heritage", and "practical gifts". the rich categories include about 150 products such as scarves, porcelain, accessories, handicrafts, refrigerator magnets, etc. the counter is equipped with qr codes, multi-functional pos machines and cash to meet various payment needs.
the "longtengteng" figurine is based on the traditional chinese dragon totem. photo provided by the interviewee
the "a thousand miles of rivers and mountains" themed tea set is based on the green landscape elements of "a thousand miles of rivers and mountains" in the collection of the palace museum. the "longtengteng" figurine is based on the traditional chinese dragon totem. the metal moon it embraces is cast from the wreckage of the long march series of rockets, combining the historic moment of china's manned space flight with artistic conception. the panda-shaped backpack has a variety of models, taking into account both practicality and aesthetics. the reporter found that many exhibitors and visitors chose to buy this backpack on site. in addition, there are cultural and creative refrigerator magnets, bookmarks, badges, etc. based on beijing's famous landmarks such as the great wall, the summer palace, the temple of heaven, and the central axis.
in 2024, xiushui street was officially authorized as the franchise operator of "beijing gifts". dong qing, president of xiushui street, said that the "beijing gifts" counter is located at the forefront of the activities of the china international fair for trade in services, and serves as a window to showcase beijing elements and chinese cultural characteristics. in addition, foreign guests can also choose to go to xiushui street building (beijing gift building) to select more "chinese smart manufacturing" and "chinese design".
it is reported that from september 1st to october 11th, xiushui street held the first "beijing cultural tourism shopping festival". under the guidance of beijing municipal bureau of culture and tourism and beijing municipal bureau of commerce, xiushui street integrated the cultural tourism brands and time-honored brands of various districts for centralized exhibition and sales, presenting high-quality cultural and creative products from various districts of beijing.
xiushui street is also exploring a new model for the integrated development of culture, tourism, commerce and fashion. at the 2024 fair for trade in services "integration of two industries to promote the development of new quality productivity" theme forum held on september 14, xiushui street, as a representative of the integration of the two industries, signed a contract with beijing fashion holdings co., ltd. on the spot to "create a fashion landmark in the capital and promote the development of the capital's fashion industry."
edited by bai shuang
proofread by zhang yanjun
