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the quintessence of chinese culture flourishes, and the golden sunflower blossoms | the exclusive channel of the red flag golden sunflower brand in shanghai is grandly launched

the shanghai hongqi golden sunflower flagship exclusive center was grandly opened on september 13, 2024, marking an important step for the hongqi golden sunflower brand in the field of ultra-luxury cars. hosted by mr. ma hongman, a phd in economics and a famous financial host, mr. liu changqing, assistant to the general manager of china first automobile group and vice president of the hongqi brand operation committee, mr. zeng chen, secretary of the party committee and chairman of citic pacific group, mr. pan qiusheng, executive director of dah chong hong group, and many art masters, business leaders, distinguished car owners and other celebrities from various industries gathered together to witness the milestone moment of the opening of the new exclusive channel of the hongqi golden sunflower brand. wu guixian, former vice premier of the state council, expressed congratulations on the establishment of the hongqi golden sunflower flagship exclusive center in shanghai through a video, and said that the hongqi brand, as a chinese national brand, is the pride of the chinese automobile industry. she wished the hongqi golden sunflower brand to create more brilliant achievements and contribute more to the development of china's automobile industry.

(▲guo ya)

the hongqi golden sunflower brand is a super-luxury sub-brand of the faw hongqi brand, representing the integration of hongqi's top-level technology and craftsmanship with china's millennial civilization. the brand firmly believes that only by getting close to users and entering their hearts can it have strong vitality and endurance. the hongqi golden sunflower brand will continue to inherit and innovate, create national car classics, lead chinese auto brands upward, and establish itself among the world's top cars.

(▲sand painting interprets the brand's historical story)

(▲ms. zhao cong, director of the china national traditional orchestra)

in the brand building work, the hongqi golden sunflower brand has created an unrepeatable legend of the times through its unique and chinese interpretation and explanation of super luxury cars, becoming the ideal choice in the hearts of the proud people of the times. in the future, china faw will continue to promote the layout of the golden sunflower independent channel, greatly enhance the user reach of the hongqi golden sunflower brand, and create an efficient, convenient and extremely exclusive service experience for more customers, making it a new brand imprint of hongqi golden sunflower.

(▲the first batch of national gift customers' car delivery ceremony during the shanghai hongqi golden sunflower exclusive center)

(▲the ceremony of awarding “brand honorary ambassador” to customers of guoya center during the shanghai hongqi golden sunflower festival)

the launch of the new exclusive channel for the hongqi golden sunflower brand is not only an important node in the development history of faw group, but also an important symbol of the maturity of china's luxury car market. the establishment of the hongqi golden sunflower flagship exclusive center in shanghai is not only an important layout of the hongqi brand in the field of ultra-luxury cars, but also a key step in its globalization strategy. hongqi golden sunflower will bring extraordinary driving experience to global consumers with its unique chinese luxury concept, combined with top technology and craftsmanship. with the further advancement of the independent channel layout of the hongqi golden sunflower brand, it is believed that more consumers will be able to personally experience the unique charm of the chinese hongqi brand. as a business card of the chinese automobile industry, hongqi golden sunflower is heading to the world stage with a more confident attitude, adding luster to made in china.

(▲national ceremony)

mr. zeng chen, party secretary and chairman of citic pacific group, said that this year is a critical year for achieving the goals and tasks of the "14th five-year plan", and it is also the first year for citic pacific to build a "highly resilient" enterprise. for the transformation and innovation of the new consumer sector, in the days to come, citic pacific will continue to give full play to its advantages in real estate, finance, energy and other aspects to provide all-round support for the hongqi golden sunflower brand. comprehensively promote the development of the hongqi golden sunflower brand and achieve the strategic goal of being based in shanghai and radiating across the country. we look forward to working hand in hand with the hongqi golden sunflower brand to jointly embark on a new journey, contribute to the development of china's automobile industry, and contribute to the great rejuvenation of the chinese nation.

(▲the ribbon-cutting ceremony of shanghai hongqi golden sunflower flagship vip center)

in the future development, hongqi golden sunflower will continue to uphold the brand concept of "harmony and prosperity", inherit the spirit of innovation, and create a classic chinese car. the brand will continue to launch excellent products to meet consumers' pursuit of high-quality travel life. at the same time, it will actively participate in international market competition, show the strength and charm of china's automobile industry, and strive to become a bright business card representing chinese automobile brands on the world stage. with the continuous growth of the hongqi golden sunflower brand and the acceleration of its internationalization, we have reason to believe that it will occupy a place in the global automobile market and become the pride of made in china.