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author | zhen yao

editor | li guozheng

in another three days, on september 19, 2024, dongfeng's 60 millionth car will roll off the assembly line in wuhan economic and technological development zone, known as the "china auto valley".

this is a new milestone in the development history of china's automobile industry. it demonstrates the strong strength of dongfeng motor corporation as a leading enterprise in china's automobile manufacturing industry and heralds that china's automobile industry has entered a new stage of development.

bangning studio learned that the car that will bear the glory of dongfeng's 60 millionth car is a brand-new lantu dreamer. this car deserves the title. it is not only the pinnacle of dongfeng motor's technological innovation, but also a representative work of the leapfrog development of china's automobile industry from "made in china" to "made in china".

more than three years ago, on june 30, 2021, in the final assembly workshop of the lantu automobile factory in the huangjinkou industrial park in the economic and technological development zone of wuhan city, a blue lantu free marked with "lantu 001" drove off the production line.

that was the first mass-produced car of lantu, and also the 52 millionth self-branded car rolled off the assembly line of dongfeng motor corporation. at that time, it was almost two months since dongfeng motor corporation released the "eastern wind rising plan". the rollout of lantu free indicated that the "eastern wind rising" plan has pressed the accelerator - dongfeng motor corporation has accelerated its transformation into a technology-based enterprise, started innovative transformation and development, and injected strong momentum into the rise of chinese national brands.

three years later, history intersected here. when dongfeng motor corporation welcomed the 60 millionth car off the production line, the baton was once again taken by lantu motors, and the important task was given to the new lantu dreamer.

this is lantu's moment, another phased achievement achieved by the "lantu speed", and a new starting point for lantu auto to accelerate its pace in the new energy track.

the 52 millionth self-branded car three years ago and the 60 millionth car produced by dongfeng motor today - why are both lantu cars the protagonists in these two milestones of dongfeng motor? and why is the honor of representing the 60 millionth car off the production line given to the new lantu dreamer this time?

interpreting dongfeng's new heights

on the evening of july 29, 2020, dongfeng motor, then 51 years old, began to fully embrace the new world of new cars. lantu motors was born in the dongfeng motor system and was launched as a "high-end smart electric brand."

at that time, the message that lantu auto conveyed to the outside world was already quite clear.

first, starting from 2021, at least one new car will be launched to the market every year. in the next 3 to 5 years, voyah’s products will cover sedans, suvs, mpvs, as well as crossovers, high-performance vehicles and other market segments.

secondbased on the essa native intelligent electric architecture, it defines the high-end intelligent experience of the new generation of automobiles from four dimensions: design, intelligence, performance, and comfort.

thirdthe lantu brand integrates dongfeng motor corporation's more than 50 years of car manufacturing capabilities and is committed to leading in three aspects: quality, market, and operation. that is, it adopts the highest standard manufacturing system and the most stringent verification system to achieve quality leadership; in the segmented market, it leads in sales; and among new energy vehicle companies, it leads in operating results.

that day was the starting point of lantu auto and also the starting point of dongfeng motor corporation's transformation and upgrading.

on the one hand,in the development of its own brands, dongfeng motor urgently needs to build a high-end brand matrix to cope with the growing demand for quality and brand in the automotive market.

in this field, traditional state-owned automobile groups are planning transformation and upward breakthroughs. for example, faw hongqi is moving forward steadily, changan is striving for innovative breakthroughs with avita, saic zhiji is striving for intelligent leadership, and gac haobo is working hard to explore electrification.

as a high-end smart new energy brand, lantu naturally shoulders the important task of dongfeng motor's transformation and upward strategy. the launch of this brand reflects dongfeng motor's emphasis on the new energy vehicle market and demonstrates its determination to lead chinese brands upward.

on the other hand,the automotive industry has entered a period of profound transformation centered on intelligence and electrification. the era of new automobiles has provided dongfeng motor with valuable opportunities to achieve leapfrog development.

since its launch, the lantu brand has been positioned as a high-end new energy vehicle, committed to meeting consumers' demand for high-quality, high-performance, and high-tech products. with the upgrading of consumption and the rapid development of the new energy vehicle market, the lantu brand has huge market potential.

as of august 16, 2023, dongfeng motor corporation announced the implementation of dongfeng passenger vehicle new energy "leap action". the core is that the headquarters will directly operate dongfeng's independent passenger vehicle business, and the group will integrate the management of dongfeng brand's three major product series brands, including dongfeng fengshen, dongfeng eπ, and dongfeng nano.

at this point, in the field of new energy passenger vehicles, dongfeng motor has formed a three-sword force - the new dongfeng brand is aimed at the mainstream market, the lantu brand is aimed at the high-end new energy market, and the mengshi brand is aimed at the luxury electric off-road market.

for dongfeng motor, lantu is not only a dazzling banner under its umbrella, but also a symbol of excellent quality and technological innovation. it carries dongfeng motor's commitment to the pursuit of high quality, demonstrates dongfeng motor group's forward-looking vision and profound heritage in technology research and development, and is a concentrated embodiment of dongfeng motor's brand power and core competitiveness.

"lyatu motors carries the responsibility of promoting the brand of dongfeng motors and is one of the most critical undertakings in dongfeng motor corporation's next 50 years of development. dongfeng motor corporation fully supports the development of lantu motors in terms of strategy, technology, talents and funds." said you zheng, member of the standing committee of the party committee of dongfeng motor corporation, deputy general manager and chairman of lantu motors.

he once said that dongfeng motor's comprehensive plans in the fields of three-electric new energy, intelligent networking, new electronic architecture, cloud platform, big data, etc. were all applied for the first time in the lantu business.

an inspiring victory

there is no such thing as a peaceful life, it's just that someone is carrying the burden for you.

due to its status as a central enterprise and its brand positioning as a high-end smart car, the voices of doubt seem to have never stopped since the birth of lantu: "does lantu still have a chance?" "does the chinese auto market still need a new brand?" "can chinese brands achieve high-end development..."

after four years of brand development and three years since the launch of its first model, lantu has responded to all doubts with its performance.

it lived up to expectations. since the brand was launched in july 2020, voyah auto has released a new car every year. voyah free, voyah dreamer and voyah light chaser have been launched one after another, forming a high-end product structure of suv+mpv+sedan, completing the strategic layout of "three categories in three years, four models in four years", and becoming one of the chinese new energy vehicle companies with the most complete product layout.

on april 9 this year, lantu motors ushered in a landmark moment in its development history - the 100,000th new energy vehicle rolled off the production line. at the scene, lantu motors announced that it will strive to achieve its second annual sales target of 100,000 new energy vehicles this year.

in the first half of the year, lantu achieved an astonishing sales growth rate of 102%, firmly occupying a place in the fiercely competitive new energy vehicle market, attracting attention from the industry and the market.

the most eye-catching one is the lantu dreamer. if the chinese mpv market is compared to the starry sky, then the lantu dreamer must be the shining star among them - it not only created a myth of sustained growth, but also led a new trend in the industry with its amazing performance.

in may 2022, the voyah dreamer was launched. this is the world's first high-end new energy mpv. it opens a new era of luxury and green, marking a major leap in china's new energy mpv field, leading in many dimensions and setting a new benchmark for the industry.

despite its late start, the growth potential of lantu dreamer is very strong. over the past two years, lantu dreamer has delivered 60,000 vehicles at an astonishing speed, demonstrating its high market recognition and showing that lantu dreamer has consolidated its market position and achieved the transformation of "chinese influence is the top influence".

what is even more remarkable is that, as a pioneer, voyahv quickly took the step of "going global" and became the first chinese high-end new energy mpv brand to enter the world stage. this move has made the dream of "made in china" transcend national boundaries, conveyed the confidence and strength of chinese brands around the world, and opened a new chapter in the internationalization of chinese high-end new energy vehicles.

in august this year, lantu auto demonstrated strong market performance and successfully delivered 6,156 new vehicles, an increase of 54% compared with the same period last year.

among them, the cumulative order volume of the flagship model new dreamer exceeded 14,000 units; another popular model, lantu zhiyin, followed closely behind, with cumulative orders exceeding 10,000 units, once again proving consumers' recognition and trust in the lantu brand.

with its competitive products and a complete system support, voyah has successfully achieved four consecutive monthly sales increases. it is particularly worth noting that the new voyah dreamer and voyah zhiyin started pre-sales at the end of august, and the orders for the two cars exceeded 24,000 in 4 days.

by continuously strengthening its product offensive, lantu auto actively seized market opportunities, continued to help increase sales in september, and thus pushed annual sales to a new high.

behind all this is lantu's deep cultivation of core technology. so far, it has accumulated 3,417 patents, all of which focus on new energy, intelligent driving and intelligent networking. its essa intelligent electric architecture and centralized electronic and electrical architecture - tianyuan architecture have established technical labels. at the same time, as one of the few oems with full-stack self-developed 800v silicon carbide technology, lantu is not restricted by supplier supply, which enhances its autonomy and voice in market competition.

these achievements tell people that dongfeng motor corporation and lantu auto have succeeded in building a high-end chinese automobile brand.

"in the past, outsiders felt that lantu was difficult. i believe that this 'difficulty' is an inevitable process and must be experienced. this is a normal objective law." on september 12 this year, lantu auto ceo lu fang said in an exclusive interview with bangning studio.

he said: "the change of lantu is actually a process of growth, and it changes every day. from the start of operation in january 2019 (internal code name h division) to now, more and more people have joined lantu. relying on their solid theoretical knowledge and rich practical experience, lantu people continue to overcome difficulties and move forward courageously in the fierce market competition."

"there is light in everyone's eyes at lantu," said lu fang.

first achieve a qualitative leap, then usher in a quantitative leap - lantu auto's growth path and growth code are difficult for others to replicate.

standing on the solid foundation of dongfeng motor's cumulative sales of 60 million vehicles, lantu auto will accelerate its leap again.