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yatsen e-commerce empowers plateau women and continues to write a new chapter of "creating a beautiful life"

2024-09-17

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recently, perfect diary, a brand under yatsen e-commerce, teamed up with the local rangbala intangible cultural heritage training institute to create the first public welfare makeup room. through professional makeup skills training, it helps local women in distress master makeup skills in a "teaching people to fish" way, thereby enhancing their self-worth and increasing employment income.
the perfect diary team traveled over 2,300 kilometers, bringing a full set of beauty products and makeup equipment, and established the first charity makeup studio in rangtang, 3,500 meters above sea level. three senior makeup trainers customized professional training courses for local female students, covering a wide range of practical skills, from basic color recognition, foundation techniques to three-dimensional contour modification. through a teaching model that combines theory with practice, perfect diary helps students master basic makeup skills, allowing them to acquire a new skill, thereby achieving flexible employment and increased economic income.
perfect diary's public welfare action has successfully written a new chapter of "creating a beautiful life". it is understood that the "creating a beautiful life" beauty public welfare training project is jointly organized by yatsen e-commerce and the china women's development foundation, aiming to encourage and help women in difficult situations to learn new skills, enhance their self-worth, and rekindle their vision and hope for a better life.
yatsen e-commerce is well aware of the infinite possibilities of "her" power. the establishment of the rangtang charity makeup room is not only another innovative practice of the group in the field of beauty charity, but also a manifestation of its active fulfillment of social responsibility. in the future, yatsen e-commerce will continue to explore innovative models of charity, give back to the society with practical actions, and further help "her" power bloom.
edited by: rwzh4
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