chinese style returns to london fashion week, helping the intangible cultural heritage miao embroidery to appear on the international stage丨new consumption observation
2024-09-16
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
cover news reporter fu wenchao
on september 16, the reporter learned that jd fashion has reached a strategic cooperation with the british fashion council and has become the official online retail partner of london fashion week in asia. on september 15, jd fashion once again landed on the international fashion stage, joining hands with well-known brands such as hazzys, ellassay, marisfrolg, pure tea and others to appear on london fashion week, and invited international supermodels such as hao yunxiang, xie xin and li zhen to serve as opening and closing models.
at the same time, based on the 2024 china original clothing recruitment plan, during this london fashion week, jd fashion also led chinese original design brands and designers represented by the intangible cultural heritage miao embroidery inheritance brand gu axin to appear at the london fashion week together, showing the world china's traditional clothing culture and allowing the fashion charm of chinese original clothing to bloom on the international stage.
it is understood that at this london fashion week, jd fashion took "meet red" as its theme, combining the traditional classical color of "chinese red" with the power of modern fashion, and joined hands with a number of clothing brands to use cutting-edge and diverse design concepts and rich and practical styles to convey the elegant and passionate spiritual core of the fashion show.
it is worth mentioning that, with jd.com announcing an additional 1 billion yuan investment in the comprehensive development of clothing categories, jd.com fashion and the china national garment association jointly launched the "let the world see the beauty of china" 2024 china original clothing recruitment plan, which provides special support for chinese original designers and chinese original clothing brands. since the launch of the support plan, the first batch has attracted many original designers and original brands to sign up and participate. as a representative of chinese original clothing brands, gu axin, with the miao embroidery intangible cultural heritage clothing skills and works, also appeared on the london fashion week stage with jd.com fashion, telling the world about chinese traditional clothing culture and showing the charm and power of chinese fashion.
industry insiders said that jd fashion relies on its own advantages to provide more original chinese brands and designers with the opportunity and stage to access international fashion resources, helping original chinese brands go global.
