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on september 15, jd fashion, as the official online retail partner of london fashion week in asia, joined hands with well-known brands such as hazzys, ellassay, marisfrolg, and pure tea to appear at the 2024 london fashion week, and launched the "meet red" fashion show live broadcast event in the jd fashion beauty live broadcast room. during the live broadcast, jd fashion brought consumers the same clothing from multiple shows, allowing them to buy now. open the jd app and search for "fashion week" to go directly to the venue, and you can also enjoy multiple discounts such as 30 off for every 300 spent to meet your fashion needs.

designed clothing made with different colors and cutting techniques can better show the personalized temperament of consumers, thus shining brightly on the catwalk. among them, the hazzys hajis limbet printed corduroy shirt, which focuses on the fresh style, cleverly combines multiple colors with neat styles; the marisfrolg artist-inspired flowing fireworks top with asymmetrical deconstruction conveys a unique dressing attitude; and the marisfrolg pleated shirt skirt, through the color matching design of gradient red and dark night black, casually interprets a chic and neat fashionable shape.

incorporating chinese elements into retro fabrics such as denim and leather to create a new retro style has become a popular trend. the pure tea denim jacket with a lapel and exposed waist, which has an oriental charm, unlocks a new romantic and elegant look with its symmetrical flower and leaf embroidery; and the hazzys denim jacket, which is the same style as zhang wanyi, uses washed cotton fabric to present a natural retro effect. the ellassay sheepskin short jacket uses handmade rice grain stitching to create a luxurious but unobtrusive retro texture.

the city outdoor wear that can be used in fast-paced urban life and has a wild taste is also a scene on the show. the helly hansen china-exclusive odin jacket with a loose pullover design can adjust the tightness of the hood according to the outdoor sports scene; and the orange-colored perseverance mountain wind three-in-one jacket can easily cope with climate challenges such as heavy rain and strong winds. the inner lining is a blue wool long-collar t-shirt with good moisture absorption. it absorbs sweat from the body surface faster through the coolmax one-way moisture conduction performance and locks in the temperature.

previously, jd.com announced an additional 1 billion to comprehensively develop the apparel category, and is committed to making jd.com apparel a gathering place for trendy and cutting-edge goods, bringing consumers more abundant clothing choices, providing a better shopping experience, and bringing more certain growth to domestic and foreign apparel brands. during this london fashion week, jd.com apparel also launched an exclusive venue and brought a discount of 30 off for every 300 spent. users can search for "fashion week" on the jd.com app to purchase and easily grasp the fashion trends. not only that, on the mid-autumn festival on september 17, jd.com apparel will also bring multiple huge discounts, so please stay tuned!