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on the eve of the mid-autumn festival, the "hong kong high-end mooncakes" promoted and sold by "crazy xiao yang ge" in the live broadcast room were revealed to have no offline sales points in hong kong and were not produced in hong kong.

meicheng mooncakes have huge sales. however, after multiple investigations, it was found that although it has registered relevant trademarks in hong kong, it has no physical stores in hong kong and is actually operated by a guangzhou company. as public opinion fermented, many details such as the origin and quality of meicheng mooncakes were questioned one after another. some careful netizens found that meicheng mooncakes were previously sold for only 59 yuan for three boxes on taobao and pinduoduo platforms. after being sold by "three sheep", the price was changed and the price was raised to 169 yuan for three boxes.

netizens flocked to zeng zhiwei's comment area to ask meicheng mooncakes

it is understood that hong kong's well-known artist eric tsang once introduced and recommended meicheng mooncakes during a live broadcast with crazy big and small yang ge in early september this year, saying that "this gift is very good." he did not deny what little yang ge said, "they all know in hong kong that hong kong meicheng sells offline for 700 yuan a box."

in addition, da yangge also said in a video recommending "meicheng mooncakes" that "we sold nearly one million orders" of the branded mooncakes. in response to this, many netizens flocked to the comment section of zeng zhiwei's social account to ask him if he could explain whether there are "meicheng mooncakes" in hong kong. his comment section was also flooded with content related to "meicheng mooncakes".

meicheng mooncakes are also sold in the make friends live broadcast room

latest response:the “refund one and compensate three” compensation process is being promoted

according to the securities times,meicheng mooncakes are also sold in the make friends live broadcast room.

luo yonghao said during the live broadcast, "we checked the hong kong meicheng mooncakes that were recently exposed. our company has never sold them, but our small vertical live broadcast rooms seem to have been affected and sold some. now they are busy checking the information. we have dozens of live broadcast rooms. if you bought the meicheng mooncakes in one of the live broadcast rooms of jiao ge you, after checking, we will refund one and compensate three in the next one or two days."

just,@make friends live room released a statement on the compensation issue of "hong kong meicheng mooncakes"saythe "refund one and compensate three" compensation process is being promoted, and the "advance payment" will be completed as soon as possible after the holiday.ensure that all compensation amounts are returned to the accounts of all consumers who purchased mooncakes.

regarding the compensation for "hong kong meicheng mooncakes" that we promised on the evening of september 13, some consumers have reported in the past two days that the "refund one and compensate three" funds have not yet been received. please rest assured that our compensation process is in progress. since we need to count and verify all user information, and it is the mid-autumn festival holiday, this process will take some time. we will complete the "advance compensation" as soon as possible after the holiday to ensure that all compensation funds are returned to the accounts of all consumers who purchased mooncakes.

in addition, some consumers reported that when they consulted our customer service, the customer service mentioned that some situations were not eligible for compensation. we would like to apologize for the troubles caused to everyone. our previous customer service training was not in place, and some customer service colleagues conveyed wrong information when facing consumer inquiries. we reiterate: all users who purchased "hong kong meicheng mooncakes" in the "make friends" live broadcast room will receive equal compensation, please rest assured.

“little brother yang” promotes hong kong meicheng mooncakes but they are not available in hong kong?

guangzhou huadu responded

on the evening of the 15th, the huadu district market supervision bureau gave the latest response to reporters, pointing out that after noticing the situation on september 13, the bureau immediately conducted an investigation on the company involved, guangzhou meicheng food co., ltd. in response to the public's concerns about "whether it is registered in hong kong" and "whether it is a hong kong brand", the company provided the business registration information of hong kong meicheng food group co., ltd. registered in hong kong, and issued relevant certificates of hong kong meicheng food group co., ltd.'s registration of the "meisun", "meicheng" and "hong kong meicheng mooncake" trademarks in hong kong, and also provided documents such as the trademark use authorization between the company and hong kong meicheng food group co., ltd.

regarding the issue of whether it involves "false advertising", because it involves a wide range of areas, the companies involved and the sales company (hefei three sheep network technology co., ltd.) are from different regions, and cross-regional verification requires coordination with multiple local regulatory departments. the huadu district market supervision bureau will speed up the verification progress, handle it in accordance with the law, and respond to the concerns of the public and the media in a timely manner.

meicheng mooncake manufacturer responded:

there is no law that prohibits hong kong brands from producing in the mainland

according to the daily economic news, the reporter visited guangzhou meicheng on site.

guangzhou meicheng is registered in shiling town, huadu district, guangzhou, which is china's leather capital with many factories scattered throughout the town. on gegang road in the town, the reporter found the company's factory. the main building is only a few stories high, and several auxiliary buildings form a "c" shape around the factory.

source: daily economic news

the signboard of "hong kong meicheng food" stands on the roof and can be seen from afar. on the wall of the main building, there are also words "hong kong meicheng" and "meicheng·creating chinese high-end fashion souvenirs".

in response to recent online public opinion, the relevant person in charge of the company's human resources department showed reporters the company's registered trademark in hong kong, saying that the company had registered the brand in hong kong in 2019 and is very helpless when encountering such a thing at present.

it is obvious that meicheng mooncakes, which have the identity of a "hong kong brand", are indeed produced in the mainland.

the above-mentioned person in charge did not deny this, and he also said: "(online questioning) why do we register a company in hong kong and then produce in the mainland?i believe that there is no law that states that if i register a brand in hong kong, i cannot produce it in the mainland, right?if you think there is something wrong with this, you can also bring out some relevant laws and regulations.”

source: daily economic news

liu kai, an intellectual property and entertainment lawyer at beijing zhongwen (changsha) law firm, said that trademark protection is territorial, and trademarks registered abroad do not have automatic legal effect in the country.

liu kai introduced that, for example, the meicheng mooncakes sold in the live broadcast room of "crazy little brother yang" use packaging and promotion to mislead consumers into believing that they are produced in hong kong, but their actual place of production is guangzhou or foshan, which may be suspected of false advertising and defrauding consumers.

source: red star news comprehensive: @交个朋友直播室, securities times, guangzhou daily, national business daily