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on september 13, 2024, the highly anticipated 2024 china digital music industry conference came to a successful conclusion. the conference brought together many heavyweight guests from the government, industry associations, leading music industry companies and academia to discuss the current development and future trends of the digital music industry.

the conference was based on multiple thematic forums, including the dissemination and influence of digital music, artificial intelligence empowering the innovative development of the digital music industry, and healthy competition and sustainable development in the digital music copyright market. it showcased the remarkable achievements made by china's digital music industry and also held in-depth discussions on core issues such as digital music dissemination, music copyright, artificial intelligence, short videos and live broadcasts.

at the main forum, sun shoushan, chairman of the china audio-video and digital publishing association, and wu zidong, standing committee member and minister of publicity department of xiamen, delivered speeches as representatives of the leadership. in his speech, sun shoushan mentioned that digital music, as an important sector of the cultural industry, is promoting integrated development, organically integrating technology and content, and becoming a new engine for the high-quality development of music.

wu zidong also put forward prospects in his speech: "we must keep up with the new pace of digital technology development, actively seize new opportunities in artificial intelligence, explore new mechanisms for the integration of innovative music and digital technologies such as artificial intelligence, and strive to create a new situation for the development of the digital music industry.

the guests also witnessed the establishment and unveiling ceremony of the "china digital music industry research expert committee". in order to focus on the core issues of the development of the digital music industry, the expert committee is composed of experts, scholars and business people with profound knowledge and rich practical experience in various fields of industry, academia, research and application, and widely gathers wisdom and experience from all walks of life in the industry, striving to promote the innovative development of the digital music industry.

the main forum also released the "china digital music industry report (2023)" at the same time. the report shows that the total scale of china's digital music market in 2023 will be 190.75 billion yuan, a year-on-year increase of 22.7% compared with 2022. at the same time, the china audio-video and digital publishing association signed strategic cooperation agreements with many companies at the main forum, which promoted exchanges and cooperation within and outside the industry and injected new vitality into the sustainable and healthy development of the digital music industry.

during the main forum, industry experts including xu yi, chairman and ceo of universal music group greater china, yang qihu, vice president of tencent music entertainment group, and zhu hong, chairman and general manager of china mobile migu music, delivered keynote speeches on topics such as the harmonious coexistence and innovative applications of artificial intelligence and the digital music industry, and shared their cutting-edge views and practical experiences.

in addition, the two-day china digital music industry conference also has four sub-forums: digital music dissemination and influence, artificial intelligence empowering the innovative development of the digital music industry, healthy competition and sustainable development in the digital music copyright market, and high-quality development of short videos and live music. it brings together many heavyweight guests from the industry and academia to discuss new trends and developments in digital music in the form of keynote speeches and roundtable discussions.

at the sub-forum 1: digital music communication and influence forum on the morning of september 12, tian zhongli, deputy secretary of the party committee/president of beijing institute of graphic communication, ao ran, executive vice president and secretary general of china audio-visual and digital publishing association, and wang yefei, chairman of beijing publishing copyright association, former deputy minister of beijing municipal party committee propaganda department and former director of beijing municipal press and publication bureau, delivered speeches as representatives of the leadership.

ao ran said in his speech that digital music has become an important engine for cultural prosperity and innovation. it not only carries the soul and emotion of music, but is also an indispensable force for cultural construction and dissemination. subsequently, cui hengyong, professor of the school of journalism and communication of beijing institute of graphic communication, released the "china digital music dissemination and influence report (2023)" in order to contribute to the policy formulation, industry quality improvement and music culture ecological construction of my country's digital music industry.

industry representatives from weibo music, iflytek, tencent music, sg shangzhi music culture, etc. shared the key achievements and main practices of expanding the influence of chinese music from different dimensions such as fan community operation, digital technology integration, overseas distribution, etc. in the subsequent roundtable salon, many senior music planners, music critics and musicians had a heated discussion on "ways to enhance the influence of digital music communication", and conducted in-depth discussions on copyright, communication channels, user habits and music education.

at the same time, the conference also held another important sub-forum to discuss "artificial intelligence empowers the innovative development of the digital music industry". the forum conducted in-depth discussions on the application and development of artificial intelligence technology in the digital music industry. gong zihan from the central conservatory of music shared the latest progress of artificial intelligence technology in music creation, revealing how ai brings new inspiration and possibilities to music creation. at the same time, guests from the music industry also shared the innovative application of ai in digital music platforms, and discussed how to optimize the music selection process and improve user experience through technical means.

in addition, at the roundtable discussion of sub-forum 2, many industry experts had in-depth exchanges on the impact and opportunities of artificial intelligence on the digital music industry. participants generally believed that the development of artificial intelligence technology has brought unprecedented changes to the digital music industry, and at the same time raised many issues worthy of deep thought, such as copyright protection, music quality, and music export.

on the afternoon of september 12, the forum on healthy competition and sustainable development in the digital music copyright market was held as scheduled. liu yang, deputy director and secretary-general of the digital music working committee of the china audio-video and digital publishing association, du xinyu, deputy director of the cultural and creative and convention and exhibition bureau of sichuan tianfu new area, and yu cike, executive vice president of the china copyright association, delivered speeches as representatives of the leadership. zheng ning, director of the law department of the school of cultural industry management of communication university of china and director of the cultural rule of law research center, hosted the entire theme forum.

in his speech, liu yang introduced the achievements and challenges that my country has made in digital music copyright governance in recent years, and released the "proposal to promote healthy competition and sustainable development in the digital music market" on the spot. liu yang said that in order to regulate the order of the digital music market, all parties in the industry jointly initiated the formulation of the "technical requirements for the identification of substantial similarity of musical works" standard, clarifying the evaluation and identification methods for the substantial similarity of musical works, aiming to provide scientific and objective identification services and provide more professional identification for rights holders and judicial organs.

during the keynote speech session, many guests conducted in-depth discussions on the two major themes of "healthy competition in the copyright market" and "sustainable development". they analyzed the current status of the digital music copyright market and pointed out that with the rapid development of technology and the continuous innovation of business models, copyright protection is facing more complex and changing challenges, such as "song washing phenomenon, rights protection difficulties", etc. at the same time, the guests also put forward many constructive opinions and suggestions, calling for strengthening the improvement and enforcement of copyright laws and regulations, promoting the standardized operation of copyright collective management organizations, and enhancing the public's copyright awareness.

the third sub-forum also held a launching ceremony for the "digital music copyright protection and trading platform" project, which aims to provide more convenient and efficient services for the protection and trading of digital music copyrights through technological innovation and platform construction. the successful launch of this project marks another solid step forward in my country's digital music copyright protection.

on the afternoon of september 13, the fourth sub-forum: the forum on high-quality development of short video and live music was successfully held. at the beginning of the forum, zhao guoliang, deputy director of the network audiovisual program management department of the state administration of radio and television, and wei dangjun, vice president of the china network audiovisual program service association and former director of the network department of the state administration of radio and television, delivered speeches as representatives of the leadership. in his speech, zhao guoliang mentioned that from the digital music, the online audiovisual market is showing a booming development trend, and it also faces many challenges, such as vulgar content, distorted values, infringement and violations, which have affected the healthy development of the online audiovisual industry. in his speech, wei dangjun affirmed the value of short video and live broadcast services, such as providing a good environment and conditions for the general public to participate in artistic creation, greatly promoting the development of online audiovisual creation, popularizing and improving the level of mass artistic creation in my country, and playing a major role in upholding and promoting my country's traditional culture.

at the fourth forum, sun lei, member of the party committee and editor-in-chief of china mobile migu music, ding daoqin, head of legal research and cooperation of douyin group, yu lan, head of music business of kuaishou group, and other industry experts delivered keynote speeches on music-body integration, short video infringement, aigc music, etc. among them, ms. yu lan, head of music business of kuaishou group, shared the practical experience of kuaishou platform in promoting innovation in the music industry; lu yajun, dean of bilibili public policy research institute, shared the platform's unique insights on the dissemination of digital music culture.

the subsequent roundtable discussion focused on "how to promote the construction of a high-quality ecosystem for live broadcast and short video music copyrights", and conducted in-depth exchanges on topics such as short video music copyright disputes and business model innovation. the guests agreed that in the face of the development of new technologies and changes in the market environment, the digital music industry needs to continuously explore new growth points and development paths to achieve healthy competition and sustainable development.

on the evening of september 13, the first annual digital music ceremony also awarded the 2023-2024 digital music annual honors to honor music artists who have made outstanding contributions in the field of digital music. this year's annual honors selection includes eight song categories, including the annual digital single, annual digital album, annual film and television song, annual game song, annual variety show (evening party) song, annual national style song, annual charity song, and annual emerging musician song. in the end, five outstanding works/musicians in each category won the annual honors, witnessing the highlights of the chinese music scene in the past year.

through in-depth discussions in multiple thematic forums at this digital music industry conference, the concentrated release of a series of important achievements and the glorious crowning of annual honors, the participants have a clearer understanding of the future development trends of the digital music industry, and will promote the industry to embark on a practical path with chinese characteristics in high-quality development, and inject new vitality into the construction of a socialist cultural power.

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