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motorcycle culture moves closer to harley, zongshen pampers fans at riders day: building a powerful motorcycle ecosystem

2024-09-15

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in recent days, the eyes of motorcyclists from all over the country have been focused on chongqing, the "motorcycle capital". in addition to the china motorcycle expo, which attracted many well-known motorcycle brands to participate, the second zongshen rider festival held on september 14 in guangyang island, chongqing, also attracted nearly 10,000 motorcyclists from all over the country to respond actively, presenting a grand motorcycle carnival in the passionate mountain city of chongqing.

go to guangyang island to experience the freedom of the wind

guangyang island, as the largest river island in the upper reaches of the yangtze river, is located between mingyue mountain and tongluo mountain in nan'an district, chongqing. although the island is not large in area, it has chongqing's unique river landscape and natural ecological resources, integrating river, mountain, gorge, island, bay, beach and other river landscape and natural ecological resources. it is a popular check-in spot known only to chongqing locals. on september 14, the entire guangyang island became a paradise for motorcycle enthusiasts from all over the country to gather.

just as the theme of the 2nd zongshen knight festival is “same freedom”, on the day of the festival, motorcyclists can fully enjoy their freedom and ride to the island without any hindrance. in addition to appreciating the magnificent scenery, they can also enjoy music, cycling, food and other exciting activities.

in the passionate atmosphere, motorcycle enthusiasts from all over the country can not only experience the products and cultural connotations of zongshen saikelong, but also experience a 12-hour non-stop music carnival. on the flat outdoor lawn, while enjoying the cool evening breeze, they can get close to famous artists such as bridge, meng xu, teacher tang, and yang bing, and spend an unforgettable night in the music party led by them.

check in at the food street to release the motorcycle culture

at the 2024 china motorcycle expo, zongshen not only exhibited a number of heavyweight models such as rc600, scion ra600, scion rc401 e-clutch version, and magic cube cube, but also as the highlight of this year's motorcycle expo, zongshen's second knight festival also brought everyone a deeper motorcycle experience.

on the day of the event, the mighty cyclists set off from the motorcycle expo and traveled almost half of chongqing, experiencing the unique scenery and hot and spicy food of the mountain city along the way. on guangyang island, the exclusive interactive experiences such as island tour, straight-line acceleration, multi-scene off-road, electric motorcycle commuting, automatic slow riding, and mini series test drive made them deeply appreciate the great charm of motorcycle culture.

if you are tired of riding, not far from the event venue is guangyang island's famous internet celebrity food street. you can enjoy fujiwara's tofu, titan hot dog burgers, zongshen's meat-filled buns, plus deng'erhuang's coffee, jelly, ice jelly, skewers, etc., from petty bourgeoisie taste to street food, which makes people salivate. on this special holiday, motorcycle friends can lie down and enjoy the rare comfort.

building a motorcycle ecosystem

"welcome knights to chongqing guangyang island." at the event, zuo zongshen, chairman of the board of directors of zongshen industrial group, delivered a passionate speech and expressed his sincere gratitude to everyone for participating in the second zongshen knight festival.

as the founder of zongshen and the promoter of zongshen motorcycle culture, zuo zongshen changed his former majestic attitude and led the team to ride on the knights' day. he drank and chatted with motorcycle friends from all over the country at the event site without any restraint. in everyone's eyes, he is no longer an old man over 70 years old, but a motorcycle boss full of youthful vitality.

it has to be said that in recent years, zongshen group has won more recognition from young people with its fashionable and youthful models, while also making every effort to promote the development of motorcycle culture. from participating in the cef china endurance race, establishing the zongshen rider club, holding brand rider festival activities, establishing the official second-hand car platform of saiclon, and the user app under construction, zongshen saiclon is gradually building a complete motorcycle ecosystem.

as a carrier of motorcycle culture, zongshen truly pampers fans at the knights festival, which not only improves the brand's reputation, but also maximizes the charm of the knights festival, making it a motorcycle carnival in the hearts of zongshen motorcycle fans across the country. in the process of building brand culture, zongshen is not satisfied with simply making good products, but also actively builds a motorcycle ecosystem, setting a benchmark for the sustainable development of chinese motorcycle brands.

in the view of cheyiquan: harley-davidson has always been the dream that motorcycle enthusiasts around the world are passionately pursuing. harley is not only a motorcycle brand, but also a culture, representing a unique lifestyle of freedom and individuality. today, zongshen has also brought imagination to motorcycle enthusiasts across the country in creating motorcycle culture, paying tribute to harley motorcycle culture.

through the inheritance and creation of motorcycle culture, zongshen not only provides a means of transportation for young people, but also provides a lifestyle that they always pursue freedom. as a company, it is not simply selling motorcycles to young people, but showing strong vitality and an inclusive attitude towards diversity in communication methods and product spirit. this may be the biggest gain of everyone participating in the zongshen rider festival?