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driven by the booming european e-commerce market, after the global fashion and lifestyle online retailer shein opened its platform model in spain, local spanish brands and sellers have joined the shein platform to reach the high-quality young fashion customer base it brings and achieve sales growth. many local spanish brands and sellers have applied to open stores on shein to help their products go beyond the local market and be sold to many european countries in one stop, including the shoe brand porronet, the cutting-edge sunglass brand hawkers, and the innovative home brand create, which have already joined the shein platform.

in recent years, shein has won wide recognition around the world for its ability to quickly respond to market trends, rich product categories and highly competitive pricing strategies, especially in the european market, where it has shown strong growth momentum. when shein opened its platform model in spain, it attracted the attention and participation of many local brands and sellers.

behind this phenomenon is the result of shein's strong leadership in fashion consumption in the european fashion market. as young consumers become the main force in the market, their personalized fashion needs are growing, and shein just meets this booming demand. in addition, in order to help spanish brands and sellers achieve good operations, optimize consumer experience and ensure fast and efficient product delivery, shein is also cooperating with some local e-commerce service providers, such as information technology service providers moddo and b2x, as well as e-commerce partners such as azzgency and vd shop.

according to data released by the overseas authority ecdb, shein has grown into the most popular fashion online shopping app in europe, thanks to its globally successful series of independent brands and its continuously deepening and expanding platform model to attract third-party brands and sellers to join. among the top 100 fashion brands in spain, shein's market share accounts for 11% of the total, ranking first, followed by zara and h&m, which account for 6% and 3% respectively. this not only demonstrates shein's strong strength in the fashion field, but also reflects the strong appeal of its platform model to third-party brands and sellers.

in order to consolidate and expand its influence in europe, shein has continuously increased its marketing investment, presenting its brand concept and products directly to consumers through offline pop-up stores, social media marketing and other methods. in cities such as barcelona, ​​seville and madrid in spain, shein's offline pop-up stores have attracted a large number of trendsetters and ordinary consumers, allowing them to experience the fun and convenience of online shopping.

for sellers who have joined shein, this platform is not only a sales channel, but also an accelerator for brand growth. shein provides sellers with a series of preferential measures such as zero-yuan entry, free promotion, commission reduction, etc., which greatly reduces the sellers' operating costs. at the same time, shein also provides sellers with all-round support and assistance through special training for new business growth, excellent business support plans, and continuous free empowerment training. from opening a store to launching new products to attracting new customers, promoting activation and retention, to advanced marketing and other key links, shein provides detailed business methodology and practical guidance to help sellers quickly adapt to market changes and seize global business opportunities.

in addition to enjoying the above-mentioned platform resources and preferential measures, brand sellers also provide all-round measures to protect brand value and special displays of brand products based on user browsing links, such as the online brand zone brand channel, personalized store pages, brand name marking on product pictures, brand display on product details pages, and single-brand areas that appear after searching for brand words. through a series of measures, brand sellers can not only acquire new users and growth, but also be differentiated from other types of sellers to a certain extent, meeting consumers' shopping needs in different categories and with different positioning.

a seller from guangzhou, china said: "initially, our sales estimates were conservative and we underestimated the purchasing power of users on shein. now, in order to keep up with market demand, we have designed and launched thousands of new models specifically for consumers on shein. now the store can sell about 100,000 products per month, with prices ranging from tens of dollars to hundreds of dollars. sales in 2023 reached 35 million us dollars."

in the view of many shein sellers, consumers on shein are generally younger than typical consumers on traditional e-commerce platforms, and they pay more attention to individuality and fashion. "from the perspective of meeting market supply, this poses a challenge to us and requires us to make our products and services more in place," said another seller. "in turn, this will help our company expand and cover a younger user group, make the brand younger, and achieve more success."