extending from consumer internet to industrial internet, taotian group innovates digital agricultural assistance model
2024-09-15
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beijing news (reporter wang siyang) during the 2024 china international fair for trade in services (hereinafter referred to as "ftis"), the school of agriculture and rural development of renmin university of china and the taotian group research center jointly released a research report entitled "the role of taotian group in assisting rural revitalization". the report pointed out that taotian group's agricultural assistance system has extended the consumer internet to the industrial internet through full-link digital transformation, achieved in-depth optimization and comprehensive standardization of the agricultural industry chain, and improved agricultural production efficiency and product quality.
ma jiujie, executive deputy director and professor of the institute of rural economy and finance of renmin university of china, said that agriculture is currently facing many challenges. the current situation where small-scale production entities are dominant makes agricultural production face many uncertainties. the information asymmetry between consumers and producers and consumers' distrust of production quality have further exacerbated the instability of the market. taotian group has extended the consumer internet to the industrial internet through business model innovation, expanding from simple services to consumers and merchants to services for the production links, breaking many bottlenecks.
at the same time, taotian group has also shortened the agricultural product supply chain and improved the value and market competitiveness of agricultural products by innovating the m2c model (a business model in which manufacturers provide products or services to consumers). for example, under the tao factory semi-hosting model, merchants do not need to open stores, but only need to supply goods to the platform. tao factory provides solutions for every link from product selection to operation, from marketing to after-sales service, solving the problem of e-commerce channel utilization for some small and medium-sized merchants with relatively weak e-commerce operation capabilities and relatively high costs.
ma jiujie pointed out to the beijing news reporter that, for now, agricultural products are very diverse and we cannot expect every product to become popular. to further promote digitalization to help farmers, we need to consolidate categories to a certain extent. we need to tap into regional specialty agricultural product resources and establish a branded development model. in the combination of agriculture and e-commerce, taotian group and other entities still have a lot of room for further expansion, such as promoting rural e-commerce training projects to improve farmers' e-commerce operation capabilities and using platform advantages to carry out digital dissemination of rural culture.
editor: tang zheng
proofreading to fu chunyin
