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guizhou tourism spokesperson "huang xiaoxi" appeared in the moutai exhibition area with a yao ethnic doll in costume. this is the new ip of guizhou moutai that integrates wine and tourism. the vertical-eyed man, bronze mask and large standing man of sanxingdui appeared in the jiannanchun exhibition area. this year, the company launched a number of new products jointly launched with the sanxingdui museum, mostly to attract the attention of young consumers...

shanghai securities news china securities network (reporter gu ying) guizhou tourism spokesperson "huang xiaoxi" appeared in the moutai exhibition area with a yao ethnic doll in costume. this is the new ip of guizhou moutai that integrates wine and tourism; sanxingdui's vertical-eyed man, bronze mask and large standing man appeared in the jiannanchun exhibition area. this year, the company launched a number of new products jointly launched with the sanxingdui museum, mostly to attract the attention of young consumers...

at the recently held 13th china (guizhou) international wine expo (hereinafter referred to as "guizhou wine expo"), major wine companies have set up special areas to showcase corporate cultural and creative products and wine and tourism integration products in addition to their main businesses, declaring their firm determination to integrate wine and tourism.

with the changes in consumer demand and the times, the transformation and upgrading of china's liquor industry urgently needs to change its marketing methods and conduct more in-depth research on liquor consumption scenarios and the deep-seated needs of consumers. taking advantage of the rising popularity of the tourism industry in recent years, the liquor industry is exploring the "integration of liquor and tourism" and seeking transformation and upgrading for high-quality development.