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a big event in the car circle is coming! on september 13, lu yi, as a close friend of dongfeng yipai, was a guest in the live broadcast room of "friends of dongfeng yipai and yu fei", and experienced the charm of the brand's double star eπ007 and eπ008 products on site, and talked about car party benefits with yu fei, general manager of dongfeng yipai marketing division. a 9.9 yuan order in the live broadcast room can be used to offset the final payment of 1,000 yuan for car purchases, and multiple car purchase benefits can be enjoyed at the same time. when the elegant national male god lu yi met yipai science and engineering man yu fei, the two sides frequently exchanged golden sentences, and even took blockbuster photos on the spot, giving away lu yi's autographed peripherals and gifts worth 10,000 yuan, bringing users the first wonderful live broadcast of the golden autumn season.

as a young technology electric brand, dongfeng yipai has always been in sync with young people. after launching a joint live broadcast with the car circle expert "miduo miduo" and inviting lu yi to join the live broadcast, the "dongfeng yipai and yu fei's friends" live broadcast room will continue to be open, inviting more guests loved by young people to join, share real product experience with users, and convey the brand value of "technology, taste, and trust."

new choice for smart electric travel, eπ007 and eπ008 shine together

at the beginning of the live broadcast, the camera focused on dongfeng yipai's first star model - the zhiya electric coupe eπ007. as a concentrated embodiment of dongfeng yipai's brand strength, the appearance design of eπ007 has been well received. it not only won the 2024 red dot product design award, but also ranked first in the user reputation appearance rating of the three major automotive vertical media.

besides being amazed by the appearance, lu yi became the user's "mouth replacement" and directly hit several major pain points of the user's car experience, such as the problem of fast power consumption in winter. eπ007 uses a full-temperature heat pump, which greatly reduces the energy consumption of air conditioning and significantly improves the winter endurance performance. in addition, the intelligent interaction of the cockpit is also a focus of user attention. yu fei personally customized the "lu yi mode", which is awakened by the ultra-fast response voice interaction system. the 20-speaker wanos panoramic surround sound field, fragrance, air conditioning and seat massage configurations are seamlessly matched, and every detail is exactly what lu yi wants.

eπ007 is also a "performance monster", with ultra-low wind resistance of 0.209, perfect axle load ratio of 50:50 and low center of gravity body. the professional chassis tuning by the track race champion team makes it feel like a luxury brand performance car when driving. the pure electric version provides the only electric four-wheel drive in its class, easily achieving 0-100 acceleration in 3 seconds, which is far ahead of other models in its class; the extended-range version is equipped with the industry-leading mach super-sensing extended-range technology, with three core advantages of ultra-low power-feeding fuel consumption, super power-feeding performance, and super quiet experience, achieving the strongest oil-to-electric conversion efficiency in its class, and the fuel consumption per 100 kilometers in the power-feeding state is only 4.2l.

if eπ007 is a car that focuses on "pleasing oneself", then the family intelligent large suv eπ008 is committed to bringing a mobile home to all family members. with a length of five meters, a wheelbase of over three meters, a true three-row, and a large six-seat layout, it provides passengers with a spacious and comfortable riding space.

the front seats of eπ008 are equipped with electric adjustment and ventilation and heating as standard. the second row is a business class-style large two-seater design. the right side provides a zero-gravity seat, which can lie flat with one button and has 8-point massage. in addition, it has double-layer laminated soundproof glass, sunshade, small table and other comfortable configurations, allowing you to enjoy a noble experience. after listening to yu fei's introduction, lu yi couldn't help but perform a comfortable "lying flat" live broadcast in the live broadcast room. yu fei also introduced a variety of "heart-warming" configurations of eπ008, including a dual-purpose electric sliding refrigerator for easy access, and a 15.6-inch smart rear entertainment screen with wireless projection, one-button flying screen and other intimate functions, which can transform into a "home theater" anytime and anywhere.

the third row of comfortable space is rare in the same class. the distance from the backrest to the front seat back is 700 mm, which is comparable to the second row of b-class cars in terms of riding comfort. convenient configurations such as independent cup holders, reading lights, and charging ports are all available. in addition, there are innovative space configurations such as the magic three-layer trunk, which can fully meet the travel needs of lu yi's large family.

walking with young people, innovative marketing adds fuel to the "yipai speed"

as a mainstream technology electric brand under dongfeng group, dongfeng yipai has developed rapidly since its inception, quickly launching new products, expanding channels at full speed, and accelerating sales growth, demonstrating a strong "yipai speed".

new products help brands quickly gain market recognition. since march this year, dongfeng yipai has successively launched the eπ007 pure electric version and eπ008, and on august 9, the eπ007 extended-range version was launched. at the same time, according to market feedback, new versions and benefits are continuously launched, and the speed of product launch is rapid.

the outlets throughout the country allow dongfeng yipai's brand charm and product advantages to reach users more quickly and widely. since the brand's first model store was launched in november last year, dongfeng yipai has opened 345 stores in total, covering 164 cities, with a coverage rate of 100% in high-tier cities, including major automobile business districts, and 114 low- and medium-tier cities. it is expected that by the end of this year, dongfeng yipai will achieve the goal of building 500 stores.

the rapid product launch speed and perfect channel layout have helped dongfeng yipai's sales to rise steadily. since the first product was launched on march 14, 2024, dongfeng yipai has reached a milestone of cumulative sales exceeding 30,000 units in just over 5 months.

the trust and choice of young people are important driving forces for the rapid development of dongfeng yipai. in terms of brand marketing, dongfeng yipai has successfully created a young, energetic and innovative brand image through diversified marketing methods, and has effectively narrowed the distance between itself and consumers. previously, the brand has carried out cross-border cooperation with mainstream young people's gathering platforms such as bilibili, douyin, and xiaohongshu, and jointly planned a series of unique brand activities, which attracted the attention and participation of a large number of young users and achieved effective brand rejuvenation. recently, dongfeng yipai has continuously increased its live broadcasts, and together with the "national male god" lu yi, the "strongest sales in the car circle" mi duo mi duo and more guests from inside and outside the circle, they share life and talk about products with users, and work together to send benefits to users, which will continue to bring freshness and expectations to users, and help "yipai speed" to further accelerate.

with the vigorous development of the new energy vehicle market, dongfeng yipai is standing out in the fierce market competition with its unique brand charm and strong product strength. in the future, dongfeng yipai will adhere to the principle of user first, continue to deepen technological innovation and product optimization, continue to advance in the new energy track, repeatedly achieve good results, and become a national automobile brand that users are proud of.