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after "crazy brother yang" was exposed for selling pork belly with preserved vegetables, fake maotai and fake beef rolls, his livestream was now exposed for selling high-end hong kong mooncakes that are not available in hong kong.

according to a report by blue whale news on september 12, "crazy little brother yang" and his live broadcast room both sell a mooncake brand called hong kong meicheng. the mooncakes are available in different styles, including 99 yuan for 3 boxes and 169 yuan for 3 boxes.after checking the largest online shopping platform in hong kong, it was found that this type of mooncake was not sold.however, several agents of the mooncake brand said that the company "has no stores in hong kong" and that the production areas are basically guangzhou and foshan. according to a third-party data platform, the mooncakes are popular on short video platforms.sales in the past 30 days have exceeded 50 million yuan.

according to a report by xiaoxiang morning news on september 14, reporters calledguangzhou huadu district market supervision administration and hefei high-tech zone market supervision administrationstaff from the huadu district market supervision and administration bureau said they have noticed this situation.the local municipal supervision office has already intervened in the investigation.we will reply after understanding the situation. the staff of hefei high-tech zone market supervision and administration bureau said that it was inconvenient to accept the interview.

lawyer chen zhen from henan zejin law firm told jiupai news that if the origin of a product does not match the advertisement or physical labeling, it may constitute fraud and consumers have the right to demand corresponding compensation.

hong kong’s high-end mooncakes are not available in hong kong?

the actual place of production is guangzhou and foshan

according to a report by xiaoxiang morning news on september 14, the controversial meicheng mooncakes were advertised as "hong kong mooncakes" and "high-end mooncakes" in the live broadcast room of xiao yangge and his anchors. however, their true "regional identity" has been questioned.

brother xiao yang claimed in the live broadcast room that this mooncake is a high-end brand from hong kong, contains black truffles, and was made by a michelin master.

according to a report by jiupai news on september 13, hong kong movie star eric tsang appeared in the live broadcast room of xiao yangge's mooncakes. according to the live broadcast playback video, eric tsang, xiao yangge and da yangge jointly promoted hong kong meicheng mooncakes. eric tsang's daughter-in-law wang minyi also appeared in the live broadcast room and congratulated da yangge and xiao yangge on their opening.

hong kong movie star eric tsang and his daughter-in-law minyi wang appeared in xiao yangge's live broadcast room to promote meicheng mooncakes. photo/video screenshot

previously, the official website of three sheep network announced that on august 21, three sheep holdings (hong kong) co., ltd. officially opened for business. at the opening ceremony, hong kong stars such as eric tsang, alan tam, kenny bee, and benny chan attended the opening dinner. xiao yangge previously stated in a video that eric tsang is the boss of the hong kong branch of three sheep.

according to data from a third-party data platform, the sales of hong kong meicheng mooncakes on douyin in the past 30 days have exceeded 50 million yuan, which is comparable to the well-known hong kong mooncake brand maxim's. however, many netizens whose ip is hong kong, china left messages saying that they had never heard of "hong kong meicheng".

blue whale news reported that it contacted several agents of "hong kong meicheng mooncakes", and they all said that "this company has no stores in hong kong".the production areas are basically guangzhou and foshan.

the product information of meicheng mooncakes posted by netizens shows that the product is printed with the words "hong kong meicheng food group co., ltd." and the brand operator isguangzhou meicheng food co., ltd.according to the official website, the brand was established in april 2019 and is affiliated to hong kong meicheng food group co., ltd.

image source: xiaoxiang morning news

tianyancha information shows that the company's registered capital is 10 million yuan. it is located in guangzhou city, guangdong province and is mainly engaged in wholesale business. the legal representative, manager and director are all zhang shaodeng, and the company is jointly held by two natural persons, zhang shaozhu and zhang shaodeng.

so far, the company has registered copyrights for products including meicheng molten custard mooncakes and meicheng perfect mooncakes. it is worth mentioning that the brand has applied for more than 20 patents, all of which are design patents for gift boxes or packaging boxes.

product information shows,there are two manufacturers of this product, one is guangzhou meicheng food technology co., ltd. and the other is foshan meicheng food co., ltd.the company's legal representative changed several times in one month. in july this year, the legal representative was changed from li shuiqing to zhang shaozhu, and one month later, the legal representative was changed from zhang shaozhu to the current zhang shaodeng. currently, zhang shaodeng is also associated with guangzhou jincheng food co., ltd., hong kong meicheng food group co., ltd., guangzhou meicheng brand management co., ltd., changjiang district jingchuan lucai store and other companies. among them, jingchuan lucai store was established in june 2003, and guangzhou meicheng brand management co., ltd. also holds trademarks such as jingluchuan and lujingchuan.

reportera search on mainstream online shopping platforms such as hktvmall in hong kong revealed that none of these websites had meicheng mooncakes for sale, and only well-known hong kong mooncake brands such as maxim's appeared on the search page.

the accounts under sanyang have promoted its products many times.

the store involved said it would not cooperate with third parties for the time being

according to a report by xiaoxiang morning news on september 13, a reporter's search of feigua data showed that the accounts three sheep network exquisite life and three sheep network full moon mid-autumn festival have promoted meicheng mooncakes many times recently. on september 12, the three sheep network full moon mid-autumn festival account was still promoting meicheng mooncakes.

△ feigua data

on september 13, the "meichengli official flagship store" was live-streaming. its official account ip showed that it was located in zhejiang. in the live-streaming barrage, people kept asking questions about the products, but the anchor did not respond directly. in the product display window of the "meichengli official flagship store", a mooncake gift box priced at 169 yuan showed sales of 272,000, and another mooncake gift box priced at 89 yuan showed sales of more than 10,000.the place of shipment of the goods is shown as qingyuan city, guangdong province.

on september 13, meicheng mooncakes were still sold on the three sheep authorized account. photo/live screenshot

the reporter consulted the "meichengli official flagship store" about whether the mooncakes were a hong kong brand. the customer service said that the meicheng brand was registered in hong kong and had a trademark certificate. in order to better expand and develop market demand, marketing centers and production bases were established in guangzhou and foshan. the reporter then asked whether the mooncakes could be purchased locally in hong kong. the customer service replied the same as before. when the reporter asked again whether the brand was the mooncakes sold by xiao yangge,customer service said that the store will not cooperate with any third party other than the platform.

in addition, according to southern metropolis daily, the reporter found thatthe "hong kong meicheng" trademark applied for by the company in question in 2022 was rejected and is under review.the trademark "meicheng mooncake" applied for in 2023 is still under registration application and awaiting substantive review.

a boss bought 15 boxes of hong kong mooncakes and cried that he would not send them out anymore

according to jinyang.com, on september 13, a blogger who accidentally bought this type of mooncake posted a post to complain and asked his assistant to buy a few boxes of mooncakes online to distribute to employees. the assistant actually bought hong kong meicheng mooncakes in xiao yangge’s live broadcast room. should he distribute them now?

on september 14, the blogger stated that a set of meicheng mooncakes costs 169 yuan, and a set contains 3 boxes. he bought 5 sets with a total of 15 boxes. he now does not plan to distribute them to employees. the mooncakes are only part of the holiday gifts. he wanted to return them but the other party refused. he can only blame himself for his bad luck and will not buy anything in xiao yangge’s live broadcast room in the future.

according to jiupai news, regarding the sale of "hong kong mooncakes" suspected to be produced in guangdong by three sheep online, chen zhen, a lawyer from henan zejin law firm, told jiupai news that if the origin of the product does not match the advertisement and the physical labeling, it may constitute fraud and consumers have the right to demand corresponding compensation.

chen zhen introduced that according to the civil code, fraud refers to an act in which one party intentionally informs the other party of false information, or intentionally conceals the truth, in order to induce the other party to make a wrong expression of intent. in this incident, the staff of the live video has been emphasizing the well-known hong kong brand. if the mooncakes are not produced in hong kong, it is easy to mislead consumers into thinking that they are buying mooncakes produced in hong kong, causing consumers to make wrong judgments.

"if it is directly stated that the product is registered in hong kong but not produced in hong kong, so that consumers have the right to know, they will not make misunderstandings and transactions will appear more fair and reasonable," he said.

lawyer chen zhen said that internet celebrities, as middlemen, should also bear legal responsibility if the goods they bring are suspected of being counterfeit or shoddy, or if they make exaggerated false propaganda.

luo yonghao said "refund one and compensate three after investigation"

according to the securities times, two days ago, luo yonghao offered a refund of one and a compensation of three to a user who bought a fendi casa mooncake in his live broadcast room. recently, luo yonghao also responded to the meicheng mooncake incident.

luo yonghao said during the live broadcast, "we checked the hong kong meicheng mooncakes that were recently exposed. our company has never sold them, but our small vertical live broadcast rooms seem to have been affected and sold some. now they are intensively checking the information. we have dozens of live broadcast rooms. if you are in one of the live broadcast rooms of make a friend,bought that beautyhonest mooncakes, check nowin the next two days, we will refund one and compensate three.”

according to @东方财经, @交个朋友 live broadcast room responded, "it is reported that the brand is registered in hong kong and produced in guangzhou. whether it is suspected of violating publicity regulations has not yet been concluded. 交个朋友 also said that it is still under investigation. if the product's origin does not match the publicity and physical labeling, corresponding compensation will be arranged."