pudong welcomes dual consumer events: fashion premieres and light and shadow market light up lujiazui business district simultaneously
2024-09-15
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pudong new area welcomed two major consumer events yesterday - the opening of jimo road pedestrian street and the launch of galeries lafayette fashion. the two major events gathered in the lujiazui business district, and a feast of fashion, light and shadow, and fireworks kicked off here.
as one of the highlight events of the "shanghai summer international consumption season", the jimo road limited-time pedestrian street on the pudong night riverside officially opened last night and will continue until october 7, spanning the mid-autumn festival and national day.
the market is hosted by gala bay shangyue bay and is the second "pudong night riverside" limited-time pedestrian street launched this year after the zhengda bingou market. it will further enhance the life and entertainment attributes of the lujiazui area during holidays, gather popularity in the business district, and create a gathering place for trendy people that combines quality of life and cutting-edge art.
the reporter saw that the market was themed "jimo extraordinary - chill autumn lifestyle festival", gathering more than 40 special brands, including fashionable food trucks, authentic food, high-quality cultural and creative products, interactive games and other diversified forms, to meet the one-stop consumption needs of "eating, drinking and having fun". the pedestrian street also arranged wonderful activities, including band performances, guitar singing and clown interactions during the day, and dynamic community performances at night, allowing citizens to gather and dance freely in the open space, and enjoy freedom, joy and vitality.
it is reported that the jimo road limited-time pedestrian street is also one of the pudong new area venues for the first international light and shadow festival. it integrates light and shadow art into the texture of urban life, uses the city skyline as the background and the streets as the stage to create a fantasy experience where virtual and reality are intertwined.
there are two light and shadow show display points in the pedestrian street: at shangyue street·west street s2 commercial villa (cdf), with the theme of "trendy and smart cultural tourism night tour", the commercial villa building is transformed into a fantasy forest, with flowers, plants and trees in the forest glowing with mysterious brilliance, and birds, beasts, insects and fish freely shuttling, presenting a beautiful picture of the rhythm of life and the harmony of nature, conveying a positive and trendy attitude towards life. at shangyue street·west street s6 commercial villa (lanweile), with the shipyard 1862 as the canvas, the audience is led through time to appreciate the extraordinary process of the shipyard's transformation from its glorious early days to a modern commercial art center, and enjoy a wonderful journey across the boundaries of history and the future. the combination of the pedestrian street and the light and shadow festival is an innovative upgrade of pudong's consumption scene, and also adds another good place for consumers to relax and shop at night.
the organizer makes a special reminder that in the event of a typhoon, the business hours of jimo feifan market will be based on the announcement on the galabay shangyuewan official account.
at the same time, the 130th anniversary celebration of galeries lafayette and the launch of new autumn and winter 2024 products also kicked off yesterday at lujiazui center. as a special event to celebrate the 60th anniversary of the establishment of diplomatic relations between china and france, this fashion show was jointly launched by l+mall in lujiazui center and galeries lafayette in the venue.
galeries lafayette uses l+mall in lujiazui center as a platform for expressing fashion lifestyle consumption, constantly delivering fashionable innovative concepts and exclusive products from the global forefront to consumers, creating a better experiential retail model for consumers.
author: tang weijie
text: tang weijie photos: provided by the interviewee editor: shang hui editor-in-chief: rong bing
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