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the new generation mg5 is on the market, and the price of 65,900 yuan is a bargain, which makes people think that mg has returned as a king. after the press conference, saic passenger vehicle senior leaders: saic passenger vehicle executive vice president yu jingmin, saic passenger vehicle vice president zhu yong, and saic passenger vehicle mg brand division general manager lu jiajun jointly accepted an exclusive interview with the media, and conducted in-depth discussions on topics such as the design concept, market positioning, technological innovation and future development plan of the new generation mg5.

talking about the theme of the new generation mg5, "carry my life", yu jingmin first emphasized the importance of the brand concept of "always young". he pointed out that whether it is the interaction between the brand and users or mg's global car-making concept, it always revolves around the mentality and needs of young people. yu jingmin said: "mg is committed to allowing young people and people with a young mentality to control their own lives. this attitude of not compromising and pursuing is exactly what the new generation mg5 advocates."

[yu jingmin, executive vice president of saic passenger vehicle]

zhu yong further elaborated on the concept of "fun to driving". he mentioned that the essence of using a car is to have fun, and with the support of modern technology, this fun has been upgraded to intellectual fun. by changing "drive" to "driving", the mg brand hopes to convey to users a dynamic and interactive driving experience. zhu yong emphasized that the new generation of mg5 is not only extremely cost-effective in price, but also has achieved leapfrog improvements in technology and quality, bringing users a driving experience beyond their expectations.

[zhu yong, deputy general manager of saic passenger vehicle]

facing fierce competition in the market, zhu yong explained in detail how the new generation mg5 achieves the dual advantages of cost-effectiveness and c-position debut. he pointed out that saic's persistent investment in technological innovation and cost control is the key to the new generation mg5's ability to stand out in the market. by adopting advanced three-chamber independent wet dual-clutch technology and xds system, mg has achieved significant improvements in power performance and fuel consumption. at the same time, relying on the control advantage of the global supply chain, it effectively controls costs and provides users with a cost-effective choice.

against the backdrop of the increasing penetration of new energy vehicles, yu jingmin explained why saic is still committed to the fuel vehicle market. he pointed out that the market for 100,000-level fuel a-class vehicles still has huge potential, and young people tend to pay more attention to cost-effectiveness and practicality when buying cars. therefore, the launch of the new generation mg5 is to meet the needs of this market segment and provide young people with a fuel coupe that does not compromise.

[lu jiajun, general manager of saic passenger vehicle mg brand division]

zhu yong mentioned the concept of "global coupe family" in the interview and shared the future layout of mg brand in product planning. he said that mg brand will continue to adhere to the coupe route and continuously launch high-quality and high-performance models to meet the diversified needs of global consumers. at the same time, he revealed the plan of mg brand to launch more new energy models in the future to further improve the product matrix.

facing the fierce price war and internal competition in the current market, lu jiajun expressed the determination and confidence of the mg brand. he pointed out that mg will win the trust and favor of consumers by continuously innovating and optimizing product configurations, as well as providing better after-sales services. at the same time, he also revealed the plan of the mg brand to launch an offensive in the pure electric suv market to further expand its market share.

we can see that saic passenger vehicle's senior leaders have a deep understanding and firm confidence in the new generation mg5. they have not only devoted a lot of effort to product design and technological innovation, but also have a clear plan and layout for brand building and market positioning. i believe that in the future market competition, the new generation mg5 will continue to lead the young trend with its excellent performance and cost-effective advantages, and become the ideal car in the hearts of more consumers.