gathering strengths for win-win, germany's vaillant 2024 core dealer conference was successfully held
2024-09-14
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on september 12, coinciding with the important node of the 150th anniversary of the founding of vaillant group, the 2024 vaillant china core dealer conference was grandly held in chongqing with the theme of "burning as hot as ever, burning with power". hundreds of vaillant dealer representatives from all over the country gathered together to celebrate the brand's historical achievements with the vaillant china leadership team and business elites, discuss industry development trends and cooperation prospects in depth, look forward to future development, and work together to promote a new round of business growth.
as a leader in the heating industry, vaillant has developed rapidly since entering china in 1995. so far, it has 35 branches across the country and has established a deep trust-based win-win partnership with its agents, working together to bring warmth to thousands of chinese families. in the face of today's challenging and changing market environment, jeroen sterel, group director of the asia pacific region of vaillant group, said that vaillant's share in the wall-mounted boiler market continues to grow, continuing to lead the industry, and its brand potential is strong. at the same time, he shared the next potential growth point of the wall-mounted boiler business - in the new situation where the new home market is shrinking and the second-hand home market is continuing to grow, the renovation and replacement of old houses will become a new driving force for the development of the industry. at the same time, he emphasized, "vaiener will not stop its pace of advancing from single product sales to system solution sales, so continuous investment in personnel capacity enhancement is crucial to promoting sales growth and maintaining competitiveness. vaillant will continue to provide agents with various types of training and support to jointly meet industry challenges and achieve success in the ever-changing market."
as a comfortable home brand with a long history of 150 years, vaillant has been consistent in its efforts and investment in technological innovation, leading the trend of industry development. peng mingwei, product management director of vaillant china, and his team shared vaillant's latest innovative achievements in wall-mounted boilers, water heaters, and iot, and demonstrated the future development of products, especially in the fields of smart interconnection and system integration. peng mingwei said that vaillant's pursuit of ensuring product quality and optimizing user experience will not change, and it will work with all dealer partners to provide consumers with high-quality comfortable home solutions.
vaillant's own after-sales service has become a major business card of the brand. yu lili, after-sales service director of vaillant china, introduced the service network of the after-sales service team in detail at the meeting. vaillant has enhanced the technical support capabilities of after-sales service through remote technical support and the application of the internet of things platform, and improved service efficiency and user experience. yu lili emphasized vaillant's emphasis on installation safety and hoped to promote market and user safety education with partners. in the future, vaillant will be committed to further improving the service quality of authorized service providers, delivering brand value and achieving win-win cooperation by strengthening teamwork, optimizing service processes and improving service quality.
as the weather turns colder and the heating season is approaching, the demand for agent and employee training has surged. the vaillant technology and training center team presented how vaillant's online training platform "v station" empowers agents in many ways, and reviewed the grand occasion of the "i am vaillant master skills competition". pu kun, director of the technology and training center, said: "behind everything is the improvement of talents and skills. vaillant will, as always, provide more value to customers with more professional technical capabilities and a rigorous and pragmatic spirit."
as a leader in the heating industry, vaillant has a strong brand appeal and has become the first choice for many consumers. zheng changfeng, marketing director of vaillant china, shared and demonstrated vaillant's diversified strategies and plans to promote the brand, enhance user experience and enhance dealer partnerships. he introduced vaillant's global marketing support plan, which allows dealers to "have no difficult business" through the "one shop, ten stores" approach. at the same time, he previewed the latest plan for the 2024 vaillant brand campaign "enjoy warmth, find vaillant", based on comfortable home solutions with "warmth" as the core, through various channels and marketing, to shape the brand impression of "heating" and "vaissant" in the minds of consumers, and ultimately achieve product and effect integration.
the conference also specially invited ms. cui lili, professor of the digital economy department of shanghai university of finance and economics, as a guest speaker. she delivered a keynote speech on "how to seek new growth in the digital economy era". professor cui made an in-depth analysis of the current political and economic environment, discussed the general trend of the consumer market shifting towards younger and more diversified, and the response strategies of home appliance companies, providing valuable insights for the participants.
the conference also set up roundtable discussions on different topics. the viessmann team and agency partners discussed hot topics such as shopping guides' product awareness, how to improve customer acquisition rates, omni-channel marketing, in-depth digital training and technical support, shared each other's best practices, exchanged views and reached consensus on promoting business development.
the conference also awarded 10 agent awards, including "new cooperation award", "best showroom award", "best retail award", "excellent sales award", "best project award", "key product promotion award", "vaissin v station flagship award", "marketing pioneer award", "best service award" and "rock solid award", to encourage the hard work of agents in the past year and commend the outstanding contributions made by agents in product marketing and technical services. these award-winning representatives are not only business models, but also the solid force of vaillant in serving consumers across the country.
with nearly 30 years of deep cultivation in the chinese market, vaillant has adhered to its original aspirations and accompanied its dealer partners to make breakthroughs and climb to new heights. this dealer conference not only carries vaillant's innovative spirit, but also reflects vaillant's beautiful vision of "making every family more comfortable and the world a better place". facing a more challenging industry environment, vaillant will work with regional partners to achieve growth with high-quality products, high-quality services, and efficient solutions, bringing a warm, intelligent, green and comfortable life to more consumers.
