natural exploration, mountain poetry ports 1961 harbin songlei double-story boutique unveiled
2024-09-14
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the new boutique of italian luxury designer brand ports 1961 has opened in harbin songlei nangang store. the 270-square-meter new double-story space creates a bright and comfortable visual experience, combined with the curved display decorations to bring a soft texture, and the simple background color perfectly highlights the brand's items, immersively conveying the brand's fashion philosophy, leading every consumer who enters the store to fully experience the aesthetic poem of ports 1961's exploration spirit and fashion context.
on that day, actress jiang shuying appeared at the event wearing a beaded dress and a flocked printed silhouette trench coat. the handmade beads simulated the light of snowflakes and ice crystals, and the silhouette of edelweiss outlined the spirit of the snow-capped mountains, which showed the spirit of craftsmanship. at the same time, many fashion bloggers and local influential media were also invited to visit the store to witness the opening of the new brand store and take a look at the fashion scenes of the new ports 1961 2024 early fall and fall/winter series. this season, the brand draws inspiration from the majestic landscape of the alps, and fully displays the exquisite garment craftsmanship and fashion philosophy - the visible labels and seams burst out with simple and direct power; the exquisite embroidery craftsmanship and unique prints reproduce the graceful blooming of flowers, giving classic styles such as jackets and trousers a new vitality; the iconic trench coat breaks the convention with bold ideas such as shoulder and sleeve deconstruction and fabric layering from an asymmetrical perspective, subverting the classics and showing a double-sided charm of both softness and hardness.
ports 1961 was launched in 2004. as an italian luxury designer women's clothing brand under the fashion group ports group, ports 1961 condenses multiple styles with unique design vocabulary, is not afraid of breakthroughs, and interprets classic elements with flexible tailoring innovation. ports 1961 harbin songlei boutique is the brand's first store in heilongjiang. this new footprint is a reflection of ports 1961's spirit of global exploration, and it is also the brand's vision to convey a confident and independent attitude towards life to more modern women who love fashion through fashion language.
