guo yue's market analysis: 7 chinese suv brands made the list in august, with byd accounting for more than 40% of the market
2024-09-14
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in august, with the first entry of yuan up, byd had 4 models in the top 10 suv sales lineup that month, with a total sales of 94,058 units, accounting for 40.75% of the total sales of the top 10, showing a clear team advantage. as a result, among the top 10 suv sales, there are 7 chinese brand models, with prices ranging from 100,000 to 500,000 yuan, covering almost all categories of fuel, extended-range, hybrid and pure electric products.
the top ten suv sales lineup has a new member, still a new energy product, and still the familiar byd.
in august, with the first entry of yuan up, byd had four models selected in the top ten suv sales lineup that month, with a total sales of 94,058 units, accounting for 40.75% of the total sales of the top ten, and the team advantage was obvious.
specifically, in august, byd song plus dm-i and yuan plus took the second and third place in monthly suv sales, with sales of 28,380 and 27,046 units respectively, both approaching the 30,000 mark. yuan up and song pro dm-i ranked fifth and sixth, with sales close to the 20,000 mark, with sales of 19,344 and 19,288 units respectively.
byd yuan up
byd's expansion of its advantages in the suv field is a microcosm of its overall market performance. relying on its forward-looking layout and perseverance in the new energy field, byd has ushered in a period of rapid development. it not only continues to consolidate its leading position in new energy vehicles, but also has the potential to become china's "auto brother". in terms of sales, since it once again reached the monthly sales mark of 300,000 vehicles in march, byd has never fallen below this mark and has continued to move upward; its sales in august have reached 373,083 vehicles, setting a new record and striding towards monthly sales of 400,000 vehicles. in terms of operating performance, the 2024 semi-annual report shows that byd achieved revenue of approximately 301.127 billion yuan in the first half of the year, a year-on-year increase of 15.76%; net profit of approximately 13.631 billion yuan, a year-on-year increase of 24.44%, a performance far ahead of others.
tesla's single-vehicle performance is still unmatched, and model y once again won the suv monthly sales championship with a significant advantage. in august, tesla model y sold a total of 45,330 units, which is the third time this year that its monthly sales have exceeded 40,000 units. it is also the only suv model that has exceeded the monthly sales mark of 40,000 units this year, following the monthly sales of changan cs75 plus exceeding 40,000 units in january.
but what tesla needs to pay attention to is whether frequent large-scale recalls will affect consumers' trust in it? in august, tesla issued two recalls, totaling more than 1.68 million vehicles, accounting for 55.1% of the total recalls that month. in the first half of the year, tesla also launched a single recall of more than 1.6 million vehicles in the chinese market. as of august, tesla's cumulative total recalls this year have exceeded 3.31 million vehicles, ranking first in scale.
ideal l6 has quickly grown into a backbone force in the suv market. in may, ideal l6 ranked among the top ten suv sales in its first full month of sales; from june to august, sales exceeded 20,000 units for consecutive months, forming a steady upward trend. after the failure of mega, l6 has become ideal's most anticipated product this year, and it has also proved its strength with practical actions.
as a result, new energy vehicles took the top 6 spots in the top 10 suv sales in august. another new energy vehicle on the list is the wenjie m9, which sold 16,955 units in august and ranked 8th on the list. this is also the fifth consecutive month that it has been on the list.
it is worth noting that the wenjie m9 has become a regular player in the top ten suv monthly sales, which not only highlights the strength of wenjie, but also consolidates the leading position of chinese brands in the suv field. according to the data, in august, a total of 7 chinese brand models ranked among the top ten suv sales, with a total sales of 152,936 units, accounting for 66.26%, which is an advantage.
in terms of positioning and price distribution, the shortlisted chinese brand suvs include the 100,000 yuan entry-level yuan up, the 150,000 yuan mainstream song series and xingyue l, the 250,000 yuan elite ideal l6, and the 500,000 yuan wenjie m9 that is comparable to traditional luxury brands. in addition, in terms of drive form, the shortlisted chinese brand suvs cover almost all categories of products, including fuel, extended-range, hybrid, and pure electric.
japanese toyota's two models, rav4 and corolla, were once again included in the list, but they could only be ranked at the bottom two. in addition, no joint venture brand model could rank among the top ten suv sales. (china economic net reporter guo yue)
source: china economic net
