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september is the season of harvest and the season for a new round of fashion trends. major e-commerce platforms are busy preparing for autumn promotions. as a leader in fashion e-commerce and live streaming e-commerce, mogujie has become the preferred platform for many girls to shop for seasonal changes with its deep industry experience and keen insight into fashion trends. it is reported that the live streaming e-commerce platform mogujie will officially launch the "autumn fashion" live streaming e-commerce shopping festival on september 11, helping girls "pick every style" of new autumn clothes.

"hello autumn" theme venue, the latest autumn clothes

from september 2nd to september 8th, mogujie has opened the "hello autumn" theme venue in advance, and also launched the "my first autumn outfit" new product promotion activity. mushroom girls can take a look at this year's most in-trend clothing styles, whether it is skirts, pants, jackets or inner wear, suits, almost all categories of new clothing will be presented one by one. mogujie users can have an in-depth understanding and lock in their favorite items in advance, and be the first to experience the latest trends in autumn and winter 2024.

on september 10, mogujie will launch the monthly "super member day" on the platform to bring full benefits to members. on the day of the membership, users can not only directly use the exclusive welfare coupons for mogujie members, but also enjoy exclusive member benefits such as "1 yuan super value flash sale", "discount on the bottom price", "shopping lottery", "quickly grab the refueling pack", "double the shopping mushroom power value", etc., which can be said to be "the buff is directly pulled to the full", making the shopping experience of the mushroom girls more enjoyable.

"buff stacked up", multiple hot surprise benefits take turns to launch

on september 11, when the "9.9 autumn fashion" promotion of mogujie officially starts, the platform and anchors will jointly launch many surprise benefits. from 20:00 on september 11 to 24:00 on september 11, mogujie will launch the "crazy 4 hours" event, during which the anchors will launch a consumer coupon challenge event. for example, if users actually pay 1,000 yuan or 800 yuan in the live broadcast rooms of anchors such as "小甜心_呢", "叶yzzz", and "潘仲晴呀" on mogujie, they can get coupon packages of more than 500 yuan and 400 yuan, which can be used for subsequent daily shopping or to stock up on more autumn and winter fashion items during the double eleven promotion.

during the peak period of the "autumn new" promotion on mogujie from 20:00 to 24:00 on september 11, users can get one chance to win a prize for every order with a total order amount of ≥ 5 yuan (no more than 50 times). prizes include ipad, airpods, xiaomi smart bracelet, medical stone snow pan and mogujie mid-autumn festival limited gift box.

in addition to the launch of a large number of new fashion and trendy clothing in autumn, there are also more popular items from the anchors that have returned, allowing fans to stock up on them in one go and get "super satisfaction". at the same time, more fans of the anchors can also participate in the "c position challenge" in the live broadcast room, and through attracting new users, checking in, shopping, etc., they can help the anchors top the "pk list" and enjoy excess intimacy value rewards.

a relevant person in charge of mogujie said that in order to successfully hold this "autumn fashion" live shopping festival, mogujie has carefully prepared fashionable autumn clothes, planned various theme activities, polished the promotion gameplay, and worked with merchants and anchors to come up with super preferential policies and welfare surprises. in addition, it has done in-depth preparations in a refined operation manner, hoping to bring users a richer and more personalized shopping experience. at the same time, mogujie will also provide anchors and brand merchants with a high-quality stage to fully demonstrate their fashion influence and enhance their brand influence.