jinmailang banmian set off a nationwide craze for "authenticity" during the school season! another two-way rush with consumers!
2024-09-14
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as the traditional peak sales season every year, the start of school has always been regarded as a "battlefield"! just as the school started recently, jinmailang banmian, which became a must-have fast food in college dormitories last year, has become popular again and has swept the screen again! a large number of netizens posted their own jinmailang banmian fission posters on social media, and endorsed the banmian!
red faces bring trouble! become famous overnight, and be envied by competitors
last year, jinmailang flat noodles were searched on all major internet platforms with hot search terms such as "all-purpose" and "long soaking without spoiling", and were very popular among college students, and ranked first in sales on the douyin e-commerce platform for consecutive years. as the popularity increased, all kinds of new and old players flocked to this blue ocean, and very similar flat noodle products emerged like mushrooms after rain.
with so many brands scrambling to follow suit, jinmailang needs no further explanation. whose flat noodles taste the best? only those who have tried them have the final say. a good product that stands out will naturally accumulate a good reputation! therefore, in this school season, jinmailang flat noodles and wheat flour have once again become popular. consumers from all walks of life have come to testify that "jinmailang flat noodles taste good"!
"national recognition"just""tiantuan" assembled, celebrity big namesbe the first to recognize "positive"
it is worth mentioning that many celebrities also like to eat banmian very much, and they spontaneously took the lead in recognizing the "authentic" flavor! jinmailang banmian spokesperson liang long led the inheritor of the intangible cultural heritage of banmian li wei, jinmailang banmian taster and well-known education blogger zhang xuefeng, state banquet chef lin shuwei, synchronized swimming world champion zhong li, and olympic champion nutritionist yu liang to form the "national recognition team" to recognize the "authentic" flavor of jinmailang banmian! jinmailang banmian has fully grasped the appetite of young people from the education, sports, and food circles.
as soon as the "nationally recognized "authentic" team" was released, it attracted widespread attention and heated discussions, and continued to dominate the hot searches on weibo! the big names turned into "delicious chefs", personally cooked and tasted, and presented a bowl of appetizing and delicious banmian to the audience in the most intuitive way, and disassembled the authentic taste of jinmailang banmian from their own professional perspective! it further strengthened the public's perception that "jinmailang banmian, this taste is authentic." the "authentic" videos of the big names were also talked about by netizens, allowing consumers to have a more concrete understanding of the jinmailang banmian that has once again become popular!
at the same time, liang long, the spokesperson for jinmailang banmian and an expert on banmian, spoke up again to support the authentic taste of jinmailang banmian! the testimony short video was hotly discussed, liked and forwarded by fans and netizens on major social platforms, and the popularity on weibo was directly maxed out! many netizens also had wild ideas and modified this video in various ways. the spontaneous secondary creation of fans and a large amount of ugc content also effectively helped the secondary fermentation of the dissemination, smoothly achieving the planting of grass in the circle, and letting young people voluntarily eat this wave of amway! among them, some "original stalks" and "famous scenes" that are exclusive to liang long and jinmailang banmian have also accumulated important emotional assets for the brand.
breaking the circlefollow the trenddetonation volume，KOL/kocs get involved
in addition, the main consumer group of jinmailang flat noodles is young people. with the influence of celebrities, it has also quickly become popular.
it quickly became the focus of public opinion! while the popularity of "nationally recognized "authentic" group" remained high for many days, the gaming, beauty, and food delivery circles took advantage of the popularity to spontaneously recognize jinmailang noodles! on platforms such as weibo and douyin, multiple cross-circle contacts have leveraged more people to participate in interactive discussions and maximized social voice. in the end, with the help of many parties, jinmailang noodles continued to break through the circle, further increasing the public's attention to the brand and achieving mental penetration of more people.
ingenuitynoodle makingthirty years,good products win good reputation
behind the success of jinmailang banmian is jinmailang's long-term and precise strategic layout! faced with increasingly fierce market competition, jinmailang banmian is well aware that "innovation" is the soul of corporate development. over the years, the company has continued to increase its investment in the r&d sector, committed to developing healthy and delicious products that meet the current healthy lifestyle, and ultimately make convenience foods achieve a leap from "convenience" to "quality".
for 30 years, jinmailang has always been dedicated to craftsmanship, conscience and love, and has been honing in the field of "0 frying" for 10 years. it is also the only company in the industry with the advantage of the entire industry chain! from growing wheat to making noodles, all are personally developed and precisely controlled in every production link, and efforts are made to make the products better and more refined. finally, we have the confidence to provide consumers with a bowl of good noodles, and at the same time, we have also gained consumers' satisfaction and willingness to support us with real money.
jinmailang banmian, this taste is authentic! people who have eaten it say it is delicious, then it is really good! the recognition of "authenticity" by the whole nation not only demonstrates the unique charm of the brand, sets a new benchmark for the entire industry, but also once again consolidates jinmailang banmian's absolute leading position in the industry!
