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it is a journey, but also a journey home! this is the long-termism of luxury brands

2024-09-14

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on the eastern edge of the eurasian continent stands a sacred mountain, which is named "changbai" because its peak is covered with snow all year round.

the "classic of mountains and seas" called it "buxian mountain", which means "extraordinary". in later generations, it became the birthplace of the liao, jin and qing dynasties.

aixinjueluo pujie left behind the "thousands of years of snow have made my hair white, and the sun rises red in the morning"the famous ecological writer hu donglin made the following quatrain in his "notes on mountains and forests":the air of the forest permeates the lungs, refreshes the mind, permeates the heart, and flows into the blood vessels." with emotion.

the top of tianchi lake, the primeval forest, the birds and animals... together build a magnificent natural ecology and humanities painting. changbai mountain has also become our spiritual home that we will always protect.

therefore, when we embark on the 2024 "world is the journey" mercedes-benz suv journey, driving the mercedes-benz suv,every time we “cross the chasm”, it is the “journey” of heaven and earth; every time we “respect heaven and earth”, it is the “return” of the soul.

(1) journey: “oil-electric” mercedes-benz, traveling across the world

this year marks the 11th year of the "heaven and earth are the journey" mercedes-benz suv tour, and it is also the "new starting point" for the second decade of this ip.

over the past decade, the mercedes-benz suv fleet has traveled all over the world, from xining to lop nur, from nyingchi to shigatse; whether it is the xinjiang grand loop or last year's dahaidao, they are both extremely classic journeys that combine nature, culture and geography.

after ten years of accumulation and innovation, one unique journey after another has allowed the "the world is your journey" mercedes-benz suv tour to continue to evolve and mature, becoming a platform for countless mercedes-benz customers and fans to deeply experience the products and appreciate the luxury brand culture and lifestyle.

this year's "the world is our journey" tour is another great "parade" of mercedes-benz's "oil-electric dual-powered" suv lineup. the product lineup covers all types of drive modes from pure electric, fuel to hybrid, and from new generation suvs to full-size suvs of all levels.

driving a mercedes-benz hybrid suv, every acceleration is an exploration of the unknown. powerful power control and the empowerment of intelligent technology allow us to feel the vastness of the world and the majesty of the baishan mountains in the snowy forests.

among them, in the g-class only off-road experience, you can experience the g 500 and g 63's boundary-breaking luxury and powerful off-road performance in extreme scenarios.

as we all know, the g-class is not only the most reliable partner on the road, but also the totem of mercedes-benz's pure off-road spirit. the non-load-bearing body provides extremely strong torsional rigidity, helping the g-class to cross mountains and ridges with tenacity; three 100% differential locks, as long as one wheel is on the ground, it can easily get out of trouble; the low-speed off-road gear is a super-doubled "amplifier" of wheel-end torque, providing strong power for off-road. combined with the g-class's super off-road passability, it helps customers conquer the unusual roads of life.

walking in the primitive jungle of changbai mountain, gls, gle and glc fully demonstrated their unique and equally excellent off-paved road passability. in particular, the optional off-road technology components provided by gls can raise the ground clearance of the vehicle by 30 mm. the upgraded underbody guard, off-road professional powertrain, cooling system and fan optimized for wading can calmly cope with complex off-road conditions.

"whether it is gasoline or electric", the maybach eqs pure electric suv and the maybach gls suv can bring the ultimate luxury to the road experience. the maybach eqs, which is the "ceiling" of pure electric luxury, even has a massage function on the leg rest. with two 11.6-inch displays in the rear row, the mbux rear tablet, and the burmester® 4d surround sound system, the maybach eqs brings the first-class rear-seat experience into the era of electrification.

looking at the current chinese luxury car market, an in-depth experience journey covering such a full range of product levels is becoming extremely valuable.not only because only mercedes-benz can provide such a rich suv product lineup, but also because mercedes-benz has profound accumulation and values ​​that are difficult for new forces and even other brands to achieve.

(2) return: see yourself, see all living things, see the world

different from the popular "traffic" activities, which aim to "attract attention" and "bring goods", the "heaven and earth are the journey" tour is more willing to integrate brand warmth and humanistic spirit, and insists on organically integrating product test drives with natural exploration, humanistic journeys, and corporate social responsibility.

this is also a vivid demonstration of mercedes-benz's practice of "long-termism".

the blue waters of tianchi lake and the majestic changbai mountain. the second decade of the "heaven and earth are our journey" journey has added a touch of beautiful scenery to the early autumn under changbai mountain.it also allows us to start a dialogue between our heart and nature.

as the saying goes, life is like climbing. the scenery you see will naturally be different at different altitudes. seeing yourself makes you humble; seeing all living things makes you tolerant; seeing the world makes you open-minded.

during this year's trip to changbai mountain, mercedes-benz not only climbed to the top of tianchi lake with customers to broaden their horizons, but also reviewed history through the intangible cultural heritage experience of birch bark painting, measured the land together, got close to nature, and protected the spiritual ginseng in the mountains.

all this,not only did the participating customers feel the warmth of the mercedes-benz brand more deeply, but through small acts of kindness, everyone was able to participate in the action of protecting the natural and cultural heritage.

if "the world is the journey" reminds us of war and iron horses, then "protecting the world in our hearts" is mercedes-benz's highly condensed interpretation of the off-road spirit.this represents mercedes-benz's unremitting pursuit of the spirit of exploration, and also demonstrates mercedes-benz's commitment to realizing the vision of harmonious coexistence between man and nature.

the breeze in the forest is a baptism of nature; the scenery outside the car is the happiness in the heart; the music inside the car is the gentle singing of the mountains and forests. here, you can coexist harmoniously with nature; here, you can explore the inner tranquility and protect the world in your heart together with mercedes-benz suv.

only after seeing it, can we understand how to protect it. year after year, we work together with our customers to "protect the world in our hearts". this is the secret of the long-term popularity of the mercedes-benz suv family, and it is also the "home" for us to protect the world in our hearts.

(3) kung fu clap

the towering changbai mountain is like a mirror-like tianchi lake. its roar awakens our memory of history and inspires our awe of the world.

time is flowing, and the spirit is being passed on. for 11 years, the "world is the journey" mercedes-benz suv tour has been held every year and at every stop.they all "tell" the long-termism of mercedes-benz - to look at the vast mountains and rivers with awe, and to respect all things in the world in the name of protection.

the mercedes-benz suv journey is not only a journey of products and brand values,it is also a "spiritual home" of awe and protection.

here, you can find inner peace and protect the world in your heart together with the mercedes-benz suv family.experience the warmth and care beyond the productexplore more possible lifestyles with mercedes-benz, write more wonderful life journey. here,explore the unknown with like-minded partners and create precious memories worth recalling.