ai and full-scenario integration may become a new variable to improve the efficiency of the idle trading industry丨new economic observation
2024-09-14
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cover news reporter fu wenchao
on september 12, the "2024 e-commerce conference", one of the main forums of the china international fair for trade in services, was held in beijing. at the scene, ding jian, president of xianyu, presented two new products, "smart release" and "smart hosting", which use ai technology to improve the efficiency of idle transactions, which became the focus in the keynote speech. it is reported that the two ai products mainly serve the pre-sales stage of idle transactions. among them, "smart release" uses image recognition, natural language generation and other technologies. users only need to upload a picture to automatically generate intelligent description text in line with the xianyu style, and quickly complete the release.
"smart hosting" provides 24-hour comprehensive smart hosting services for individual sellers who do not have time to manage products, including smart replies to buyer messages, smart dynamic price adjustments, and reminders for timely delivery.
it is reported that this is the first time that a platform in the industry has applied ai technology to the trading and circulation of idle items. currently, both products have been tested on a small scale in the xianyu app and will be officially launched within the year.
"the integration of ai and all scenarios may build a new industry form and become a new variable for improving the efficiency of the idle transaction industry." ding jian believes that as a platform mainly based on c2c idle transactions, the two ai products will to a certain extent solve the problem that individual users on xianyu do not know how to publish goods quickly and accurately, and better manage goods after publication. problems such as, thereby stimulating users' enthusiasm for idle transactions and accelerating the circulation of idle items.
at the meeting, ding jian also shared his experience in exploring the full scenarios of idle trading platforms in the digital era. in recent years, xianyu has used advanced digital technologies to enrich and innovate circulation models, promote the integration of multiple scenarios, accelerate idle circulation, and thereby promote the expansion of the industry scale and the enhancement of market activity.
in addition to using ai technology to improve transaction efficiency, xianyu has also relied on its big data capabilities to create a credit assessment system called "yulizhi". it has also used digital technology to innovatively launch a socially collaborative dispute resolution mechanism called "small court" to build a community ecosystem with users.
"in the future, xianyu will use ai as the driving force and user demand as the guide strategy, focusing on three aspects: technological and business innovation, service and experience upgrades, and ecosystem and community co-construction, to promote the digital transformation of the idle second-hand circulation industry and help the high-quality development of the digital economy." ding jian said.
