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"fox spirit matchmaker", "sifang pavilion" and "the story of the liuzhou" did not meet expectations. why were costume dramas generally unpopular in 2024?

2024-09-14

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sohu entertainment special report (lin zhenxin/text) 2024 is jokingly called the "year of disaster for ancient illusions".

so far, there are only 10 costume dramas with an average of more than 20 million views per episode during the popular period of yunhe. the summer blockbuster disappeared and the big ips that were highly expected were silent, showing a clear downward trend compared with many costume blockbusters last year.

judging from the data, costume dramas with a clear idolization tendency seem to be on the decline.

why did costume dramas, which have always been regarded as "explosive" and have a huge audience, fail? has the basic base of costume dramas really been lost?

has been cold

according to the public yunhe data, there are only 10 costume dramas with an average of more than 20 million views per episode during the popular period of 2024. they are "joy of life 2", "the legend of phoenix", "mo yu yun jian", "longing 2", "the strange stories of the tang dynasty: journey to the west", "xihuazhi", "the hidden gods", "flower garden", "detective dee's cases in the tang dynasty", "the golden years", and "a young man on a white horse drunk in the spring breeze".