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text | hu mo

editor | yang xuran

it seems impossible to ship stationery to africa.

in most people's minds, playing and fighting in groups in the village seems to be the norm for african children, and stationery is quite incompatible with this scene. but in fact, the market space for stationery in africa is not only large, but has also been spotted by chinese stationery companies early on.

on the one hand, africa has a population size similar to that of china, and the proportion of young people and children in the population is larger. the fertility rate in many countries is above 5, which is incomparable to most countries in the world.

on the other hand,many african countries now attach great importance to education, including ethiopia, nigeria, south africa and other countries have introduced education-related policies in recent years. even zimbabwe, which has long been regarded as a typical backward country, has basically implemented free compulsory education in primary and secondary schools, and most schools are equipped with medical clinics.

in 2016, my country relaxed the two-child policy, which means that the number of primary and secondary school students has not reflected the consequences of low fertility rates. on the contrary, the number of students in school has increased, and many primary schools have seen a rush for places. however, all parties have made a clear judgment that the source of students for primary schools will be a huge problem in a few years - the wave of kindergarten closures is already a precursor.

against this background, the market prospects for chinese stationery in the country are not optimistic and it is necessary to find a larger market.