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editor of every economic report: zhang jinhe

at 8 pm on september 13th, beijing time, apple's newly released iphone 16 series phones began pre-sale. on the official apple store channel, both the app and the web page were stuck on the welcome page again. "apple's official website crashed" also once became a hot search on weibo.

according to elephant news, in the apple store tmall official flagship store, which is also an official direct sales channel of apple, the standard version of the iphone 16 series was obviously not popular, and the first batch of goods was still available some time after the pre-order started (the page shows that it will be shipped on the 20th).however, the iphone 16 pro max is a different story. the first batch was sold out within a short time after the pre-order started. on third-party channels such as jd.com, the iphone 16 pro max is also the most popular. the first batch of stocks were sold out in a flash., and the popularity of the standard version is far from comparable.

china securities journal reported that reporters noticed that in the apple official flagship store on tmall, multiple versions of iphone 16 pro and iphone 16 pro max were out of stock; iphone 16 and iphone 16 plus were in sufficient supply.

at apple's jd.com flagship store, as of 8:20 p.m. on september 13, more than 320,000 people had made reservations for the iphone 16 and iphone 16 plus, and both models were in sufficient supply.more than 1.87 million people have made reservations for iphone 16 pro and iphone 16 pro max, but multiple versions are out of stock.