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on september 12, the ss2025 beijing fashion week week up trend show opened in hall 11 of the shougang park of the china international fair for trade in services. 14 time-honored brands from beijing and tianjin appeared together, colliding with fashion and showing the new national trend.

the theme of this special exhibition is "city wanderer". the time-honored brand exhibition area explores the linkage and exchange between time-honored brands in beijing and tianjin. it brings together 13 time-honored beijing brands and their affiliated brands, including gongmei tongniu, raymond, tongrentang, dabei photography, ruifengxiang, nei liansheng, baihua, wu yutai, and beijing daoxiangcun, as well as tianjin time-honored brand lutaichun, covering six major fields, including arts and crafts, traditional chinese medicine, commercial retail, industry, food processing, and resident services. from the perspectives of inheritance, culture, brand, and innovation, it fully demonstrates the unique charm of the fusion of century-old classics of time-honored brands and national fashion.

"yuxun", which debuted in the week up theme exhibition area of ​​pavilion 11 of shougang park, is a new intangible cultural heritage consumer brand created by beijing arts and crafts group for the younger generation of consumers. based on the brand concept of "co-creation, sharing and win-win", it has made a new interpretation of intangible cultural heritage skills. at this year's services trade fair, the brand brought many representative cultural and creative products of inheritance + creativity, showing the unremitting efforts of beijing arts and crafts' time-honored brand in maintaining integrity and innovation.

in the technology exhibition area, the time-honored brand nei liansheng appeared as a high-tech enterprise, bringing handmade cloth shoes and cold-glued cloth shoes that combined technological fabrics with national trend designs. the "only green" movie co-branded series, which was first unveiled at this year's ciie, was launched on the first day of the ciie.

relying on aerospace-grade products, tongniu uses 3d spatial imaging technology to create a multi-sensory experience hall consisting of digital people wearing tongniu products and immersive four-sided dome led screens, perfectly integrating cutting-edge technology with fashion retail to create a new marketing scene for time-honored brands.

baihua brought natural and healthy lemon honey water, and tongrentang zhima health allowed consumers to experience the "new chinese health care" on site. the time-honored chinese brand dabei photo studio brought inherited skills and provided on-site photography and photo editing services.

at the same time, time-honored brands at this year's services trade fair also blossomed in multiple places based on their own characteristics, and told new stories based on the characteristics of the industry. in hall 1 of shougang park, shounong and beijing tourism group brought their time-honored brands to the exhibition. shounong food group organized more than 20 brands under its umbrella, including sanyuan, wangzhihe, liubiju, dahongmen, yueshengzhai, huadu, and jinghua, to bring a number of classic products and special new products to the scene to set up the "shounong food tasting experience area". liubiju pickled vegetable pancakes, longmen vinegar drinks, wangzhihe fried stinky tofu and other delicacies made a stunning appearance for visitors to taste the time-honored brands on the tip of their tongues. a leisure experience area was set up in the beijing tourism group exhibition area. wangfujing group's xbot coffee robot will show visitors how to use the latest technology to make delicious ice cream and coffee. quanjude's central axis food gift and sauce duck series products, and donglaishun's halal series products, combine traditional flavors with modern creativity to bring new food experiences to young people. in addition, the internet-famous landmark longfu temple beijing daoxiangcun store 0 in hall 9 of shougang park showcases the new vitality of the time-honored brand with novel cultural consumption scenes, products and experiences.

text/beijing youth daily reporter li jia

photo/beijing youth daily reporter fu ding

editor/peng xiaofei