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china news service, nanchang, september 13 (reporter wu pengquan) jiangxi's outdoor sports industry is showing a good development trend. according to statistics, there will be a total of 3,156 operating entities in jiangxi's outdoor sports industry in 2023, an increase of 12.43% over 2022; the scale of the outdoor sports industry will exceed 30 billion yuan, and the scale of the outdoor sports industry will account for more than 20% of the total scale of the sports industry.

the press conference for the 2024 jiangxi outdoor sports development conference was held in nanchang on the 13th. xu xiwu, a second-level researcher at the planning, finance and industry department of the jiangxi provincial sports bureau, disclosed the above data when answering questions from china news service reporters.

on september 13, the press conference for the 2024 jiangxi outdoor sports development conference was held in nanchang. photo by wu pengquan

in recent years, outdoor sports have continued to heat up. xu xiwu introduced that jiangxi has continued to enrich the supply of outdoor sports products and release the consumption potential of outdoor sports and sports tourism. all parts of the province are actively developing fashionable outdoor sports such as water, mountain outdoor, ice and snow, and aviation, and a number of new scenes, new formats, and new models with distinctive characteristics, innovative formats, and remarkable results have emerged.

in addition, jiangxi has combined the development of outdoor sports with the creation of a national sports tourism base and the cultivation of high-quality chinese sports tourism projects, creating a number of outdoor sports brands represented by pingxiang wugong mountain camping, lushan west sea water sports, dajue mountain canyon rafting, tonggu qixingling skiing, etc.

jiangxi, a province in the middle and lower reaches of the yangtze river, is famous for its green mountains and clear waters and rich ecological and natural resources. "outdoor sports are based on the natural environment." in xu xiwu's view, jiangxi has diverse topography and rich mountain and water resources, and has the natural environment and basic conditions for carrying out various outdoor sports. in the future, on the premise of complying with relevant laws and regulations, jiangxi will promote the opening of more natural resources to outdoor sports according to local conditions, tap into mountain and water resources, and further expand the development space of the outdoor sports industry.

nowadays, more and more people are willing to go out and do outdoor sports. data shows that in 2023, the proportion of people participating in outdoor sports in jiangxi was as high as 64.74%.

in order to further popularize and promote outdoor sports and promote the high-quality development of the outdoor sports industry, the "2024 jiangxi outdoor sports development conference" hosted by the jiangxi provincial sports bureau and the nanchang municipal people's government will be held in nanchang wanli from september 20th to 22nd.

the theme of this conference is "gan life fun outdoors", focusing on the high-quality development of jiangxi's outdoor sports industry and building a new scene of outdoor sports integrated consumption. at that time, the organizer will hold a series of activities such as release promotion, keynote exchanges, and outdoor experience.

zhang zuping, member of the party leadership group and deputy director of the jiangxi provincial sports bureau, said that he believed that this conference would become an important window to showcase the highlights of jiangxi's outdoor sports industry development, a major battlefield for exchanges, cooperation and win-win results in the province's outdoor sports industry, and a powerful engine for quality improvement and upgrading of the province's outdoor sports industry. (end)

(china news network)