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huatu education, a well-known company in the field of civil service examination training, has recently been hotly discussed by netizens.

recently, some users complained on social media that the slogan of huatu education classroom, "if you don't work hard, your daughter may be hugged by her peers; if you work hard, you hug your peers' daughters", is indecent and has distorted values, and is suspected of "objectifying women" and "consuming women". the related topic was searched on weibo on september 13.

source of the picture exposed by netizens: southern metropolis daily

on september 13, huatu education released a statement on its official weibo account, saying that after investigation, the so-called "bad advertisement" circulated online was an inappropriate online joke quoted by a teacher named zhang (female) in her lecture ppt on september 7, and was not a promotional advertisement for the company. the company deeply apologizes for the adverse social impact caused by this incident.

huatu education said that it has ordered the person involved, zhang, to conduct a thorough self-examination and has dealt with him seriously in accordance with the company's relevant regulations. sincerely thanking the public opinion supervision, the company will take this as an opportunity to further strengthen the review and control of teaching content to ensure that similar problems will not occur again.

it is worth noting that huatu education has indeed had cases of advertising and marketing failures in the past.

in august this year, the chongqing market supervision bureau released a number of typical cases of false and illegal advertisements in sichuan and chongqing. among them, the sichuan branch of huatu education was fined 200,000 yuan for promoting the slogans "the end of the universe is the establishment" and "you will pass every exam."

it is understood that the company involved is the dazhou branch of beijing huatu hongyang education and culture development co., ltd. the party published education and training advertisements at its business premises, which contained content such as "more than 6 million students experience and learn various courses of huatu every year" and "more than half of the practitioners who enter the public service system such as civil servants, teachers, institutions, finance, and medical care every year have received services from huatu".

at the same time, the parties also printed content such as "pass every exam", "get a job", "the end of the universe is the establishment, and the end of the establishment is the civil service" on promotional bags, making explicit or implicit guarantees on the training results to attract consumers.

according to the notice, the above-mentioned behavior of the parties violated the relevant provisions of the "advertising law of the people's republic of china". in april 2024, the market supervision bureau of tongchuan district, dazhou city, sichuan province imposed an administrative penalty of 200,000 yuan on the parties in accordance with the law.

earlier in 2020, a propaganda slogan hung on the streets of yingshan branch of huatu education in huanggang city, hubei province, caused widespread controversy. the slogan said, "if you pass the civil service exam, you can rule the country and choose your wife."

huatu education's main business covers the recruitment examination training business for civil servants, public institutions, teachers and other types of talents. it is a long-established public examination training giant. in 2011, huatu completed the shareholding system transformation and attempted to enter the capital market. in september 2012, huatu education filed for listing guidance, but in the following years, huatu education has never been successfully listed.

after a series of operations such as switching to the new third board, two failed backdoor listings, independent listing, and switching to the hong kong stock exchange, huatu education has failed to launch an ipo five times in a period of eight years. in september 2019, huatu education once again tried to go public through a backdoor listing and became the largest shareholder of shanding design with 750 million yuan. in may 2020, the company's stock name was changed from "shanding design" to "huatu shanding".

on the evening of july 4 this year, a statement published on the official weibo account of huatu education attracted great attention from all walks of life. the statement, signed by huatu education technology co., ltd. (hereinafter referred to as "huatu education technology"), stated that huatu education's financial situation was sound, its working capital was sufficient, and it was not at risk of large-scale refunds. according to taishan finance, in june this year, huatu education's founder yi dinghong was executed for 253 million yuan, which once caused market speculation about the company's operating conditions.

in a statement, china education technology said that china education adopts a "low-price actual collection" business model and is not at risk of large-scale refunds. in addition to using part of the funds to purchase "principal-guaranteed and interest-paid" bank wealth management products to ensure the value of the funds, the company promises that there is no possibility of using tuition fees for other purposes.

the statement also mentioned the listed company huatu shanding (300492.sz), saying that "the listed company huatu shanding has sufficient liquidity, more than 1,000 branches across the country and a professional team of more than 10,000 people. the company's overall operation is in good condition and full of vitality."

the 2024 semi-annual report shows that the business carried out by the listed company huatu shanding includes construction engineering design and related consulting services and non-academic training business in the field of vocational education, including national and local civil servant recruitment examination training, public institution recruitment examination training, medical and health system recruitment examination training and its corresponding qualification certificate examination training.

in the first half of this year, huatu shanding achieved operating income of rmb 1.506 billion, of which non-academic training business contributed rmb 1.488 billion in revenue, and the net profit attributable to shareholders of listed companies in the first half of the year was rmb 122 million.