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the bright moon rises over the sea, and the world shares this moment. the cctv 2024 mid-autumn festival gala is coming as scheduled. as the exclusive interactive platform of cctv’s mid-autumn festival gala, cctv video has issued a "monthly invitation" to users, inviting netizens around the world to watch the cctv 2024 mid-autumn festival gala live on cctv video, participate in the cctv 2024 mid-autumn festival gala "harmony and beauty gift" interactive activities in real time, and spend a harmonious and beautiful reunion night together.

good gifts to celebrate the festival: 100% winning prizes to bless you with good luck during the mid-autumn festival

"cctv's 2024 mid-autumn festival gala" continues the "beautiful gift of harmony" themed interactive activities of previous years. audiences only need to open cctv video and enter the interactive area to participate in the lottery. the 100% winning rate allows every participant to take the "beautiful gift of harmony" home!

starting from 16:00 on september 17, a pre-raffle will be held during the broadcast of "legendary chinese festival·mid-autumn festival". users who enter the "legendary chinese festival·mid-autumn festival" page in the "harmony and beauty gift" section of cctv video will have the opportunity to win discount coupons of varying denominations.

starting from 20:00 on september 17, during the live broadcast of the 2024 cctv mid-autumn festival gala, the cctv 2024 mid-autumn festival gala "harmony and beauty gift" interaction will open four rounds of lucky draws. each round of prizes includes the mid-autumn festival exclusive version of the "harmony and beauty gift" gift box physical prize, discount coupons and cctv video membership cards. users open cctv video to watch the live broadcast and follow the host's command to participate in the lucky draw to win 100%. users who participate in all four rounds of lucky draws will also unlock the "harmony and beauty koi" winning qualification and have the opportunity to win the heavy gift "dragon and phoenix altar"!

during the event, users only need to download the latest version of cctv mobile client, register and log in to their account, enter the "harmony gift" area to participate in the live interaction, and share the "harmony gift" worth hundreds of millions of yuan in three simple steps. compared with last year, this year's cctv autumn evening interactive winning rate has increased to 100%, allowing every netizen who participates in the interaction to take the "gift" home, and the newly added task lottery gameplay also makes the event more playable and interesting. with low threshold, high interaction, and strong benefits, cctv provides users with a wonderful "cloud interaction" to accompany users through a warm, beautiful and unforgettable reunion night.

go to the "moon invitation" together: enjoy the moon on large and small screens during the mid-autumn festival

"may we live long and share the beauty of the moon, even though we are thousands of miles apart." reunion and the bright moon are indispensable cultural symbols of the mid-autumn festival. this year, in addition to continuing to cooperate deeply with the "2024 cctv mid-autumn festival gala" to provide users with rich content such as gala live broadcast and interactive lottery, cctv video also took the "moon" as the entry point and carefully created the "cctv monthly invitation" 2024 mid-autumn festival special, opening the mid-autumn festival from a more diverse perspective.

on the mid-autumn festival on september 17, three chapters will be launched, namely "moon invitation: embrace the moon in the ninth heaven", "moon invitation: appreciate the most beautiful moon" and "moon invitation: recite mountains and rivers reflecting the moon". they will bring users a mid-autumn festival "audio-visual feast" with aerospace science, natural landscapes, knowledge and culture; the fourth chapter "moon invitation: enjoy luxury gifts with the moon" will focus on the 2024 mid-autumn festival gala "harmony gifts" interactive event, providing users with surprise gifts.

in addition, cctv video also launched a new media live broadcast program "visiting the autumn evening" before the mid-autumn festival, directly hitting the forefront of the recording of the autumn evening. the main creators and guests of the autumn evening came to the live broadcast room to share interesting stories and insights during the recording. this year's autumn evening, cctv video's virtual animation host "yang xiaoyue" also ushered in a new upgrade. based on the latest ai applications, through voice model training, real-time motion capture and other ai technologies, "yang xiaoyue" unlocked real expressions, movements, and timely dialogues, replies and other functional forms; by connecting to the domestic mainstream large model system, "yang xiaoyue" also realized text and voice dual drive. in all periods such as visiting the autumn evening, interacting with the autumn evening, and inviting moments, "yang xiaoyue" can interact with netizens in real time, making the live broadcast room more intelligent and convenient, while also improving the user experience. on the day of mid-autumn festival, "moon invitation" will also launch multiple programs such as "kang hui says: both people and the moon are reunited, interesting talks about mid-autumn festival", "mid-autumn festival in the eyes of ai", and "central radio and television 2024 mid-autumn festival gala", accompanying users to celebrate mid-autumn festival with all-day excitement; creative programs such as "moon tree hole" and "the most beautiful moon-watching slow live broadcast" will help the audience to "have fun in mid-autumn festival" without leaving home; "sing on the night of the full moon", "moon reunion screening hall", "poetry appreciation to praise the beauty of the moon", "endless feast on the night of the full moon", and "spend the mid-autumn festival in various ways with the moon and flowers in full bloom!" will focus on presenting poems, tv dramas, and feature films with the theme of the moon and reunion, allowing the audience to "sing" the full moon, "watch" film and television programs, "appreciate" the beauty of poetry, "taste" local delicacies, and "chat" about mid-autumn customs during the festive season, and spend a happy reunion night.

a series of programs and special events such as "visiting the autumn evening", "cctv video moon invitation" and exclusive interactions with the autumn evening provide users with a "one-stop service" for enjoying the moon, watching the autumn evening and welcoming gifts from multiple perspectives; the addition of the virtual animation host "cctv xiaoyue" will bring users a "reunion moment" full of freshness. relying on rich themes, diverse forms and highly interactive content, cctv video and the large-screen autumn evening complement each other, bringing users a more playable and immersive holiday experience through the linkage of large and small screens. the multiple rounds of lucky draw interactions throughout the evening will also push the joyful and peaceful holiday atmosphere to a climax.

on the evening of september 17, let us gather at cctv video to enjoy the "2024 mid-autumn festival gala of china media group", spend the mid-autumn festival in harmony and welcome good gifts with great enthusiasm!