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as people become more and more accustomed to listening to a variety of content such as "audiobooks, audio dramas, crosstalk, master classes, parent-child stories and podcasts", "listening" is gradually becoming a trendy and healthy lifestyle. as a leading audio sharing platform in china, himalaya has been committed to providing users with high-quality listening experience.

in himalaya, everyone can find their own sound world. whether you are immersed in a touching story, or swimming in the ocean of knowledge, or enjoying a relaxing crosstalk in the gap of busy life, himalaya can satisfy you.

ximalaya has a deep insight into user needs and continuous efforts in innovation. the platform not only brings together many outstanding creators and sound artists, but also allows every listener to easily find content that suits their taste through refined content classification and personalized recommendation system.

according to himalaya data, audio reading is enjoyed by people of all ages, and the enthusiasm for audio reading is high. more than half of users listen to books for more than 30 minutes a day. 76% of himalaya users are under 40 years old, and 35% are under 30 years old. the users are getting younger, and generation z (born between 1995 and 2009) has emerged as a new star in audio reading. more than 60% of users listen to 11 to 30 books a year, and more than 60% of users listen to books for more than 30 minutes per session.

in the first quarter of 2024, the "himalaya 2024 high-spending population insight report" shows that the penetration rate of himalaya's high-stickiness high-quality paying users increased by 11.31% year-on-year. the proportion of high-stickiness high-quality paying users in first-tier/new first-tier economically developed cities is higher, with first- and second-tier cities accounting for more than 59%, and the active tgi (target group index) of high-stickiness high-quality paying users in the top 15 cities exceeds 100%.

in addition, himalaya is also actively expanding the field of parent-child content, providing parents and children with an interactive space that is both entertaining and educational. through rich children's stories and educational content, himalaya not only helps children develop good listening habits, but also promotes their all-round growth in a subtle way.

it can be said that the success of himalaya is not only the rise of a platform, but also the victory of the "listening" lifestyle. it connects people with sound and enriches life with content. in the future, with the continuous advancement of technology and the continuous deepening of user needs, himalaya is expected to continue to lead the trend of "listening" and bring a more wonderful world of sound to more people.