jackeylove unlocks a new identity and learns to make spicy noodles
2024-09-13
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what is it like for an e-sports player to learn how to make spicy noodles? on september 7, the spicy prince shanghai fan meeting was held at century plaza in shanghai. the champion e-sports player jackeylove (yu wenbo) appeared at the event and learned how to make spicy noodles from the head of sichuan cuisine and the inventor of spicy noodles. he also had a solo competition with the "spicy son" on the spot. the contrasting scene attracted a large number of fans to stop and watch.
previously, jackeylove was spotted by fans eating mala prince while playing games live many times, and thus became connected with spicy strips. on august 31 this year, he officially became the brand experience officer of mala prince's authentic spicy strips. as a senior spicy strip lover, in order to let more young fans know about spicy strips, jackeylove "apprenticed" to the inventor of spicy strips li mengneng and the head of sichuan cuisine xiao jianming at the event, learned the production process of spicy strips on stage, and experienced the charm of spicy strips in person.
on the day of the event, special guests jackeylove and spicy son formed teams with fans to participate in the "spicy strips relay competition". in the competition, each player used 1-meter long chopsticks to pick up spicy strips, and the scene cheered continuously. in the end, the spicy son team won the annual spicy strips freedom award by picking up 59 packs of spicy strips in 5 minutes.
the fun friendly solo match on the stage finally pushed the atmosphere of the whole event to a climax. jackeylove and "hot son" zhang zilong took turns to play three games of blind hero selection, designated hero selection, and mutual hero selection. in the end, jackeylove won the friendly match. after the game, hot son sent his blessings to jackeylove who was about to go to london to participate in the s14 world championship.
it is understood that spicy strips have a history of more than 20 years since their birth in 1998, and have now become a popular snack all over the world. spicy strips are not sweet when they are born, but authentic spicy. since its launch, mala prince has always insisted on inheriting the authentic spicy taste, only making authentic spicy, not sweet strips, and jointly developed with sichuan cuisine leader xiao jianming and spicy strip inventors li mengneng, qiu pingjiang, and zhong qingyuan. nielsen data shows that mala prince has a market share of 57.9% in spicy strips, ranking first in the sales of spicy strips nationwide.
this fan meeting, through the integration of e-sports and spicy noodle culture, spread the spicy noodle culture to young fans in shanghai, which is a win-win move for all parties. "shanghai is a very fashionable, modern and international metropolis. as the inventor of spicy noodle, i am very proud that the authentic spicy noodle can go beyond hunan and come to shanghai." said li mengneng, the inventor of spicy noodle.
source: china daily
