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liu chenyin, reporter of chao news client

sohu founder, chairman and ceo, ph.d. in physics zhang chaoyang revealed in an interview with chao news and other media in beijing this week that he will challenge a 5-kilometer ocean swim across weihai bay on september 15, adding another slash to his hardcore internet celebrity status and warming up for the autumn sohu video broadcaster conference. sohu video will broadcast the entire event live.

it is reported that the 2024 autumn sohu video broadcaster conference is officially scheduled to be held in qinhuangdao on september 22. zhang chaoyang said that offline and online are equally important in the era of short videos, and the sohu video broadcaster conference is a carnival for "attention flow" netizens to meet. he also talked about the cultivation of being a "physical internet celebrity" at the scene, believing that "internet celebrities" have a social responsibility to lead the trend, must be authentic, and control the frequency of appearance to create scarcity.

"just to meet you at the broadcaster conference"

"during the spring broadcaster conference, i used a month of '5 km a day' running to promote live broadcasting. the fall broadcaster conference will be promoted by swimming." zhang chaoyang said that this crossing of weihai bay is a move in the new media era, "just to meet you at the broadcaster conference." this is also the self-cultivation of being a "physical internet celebrity", and he needs to do something interesting to provide content to fans. he posted several swimming videos in a row on the sohu video app "follow stream", saying that he is actively training to restore muscle memory and strength in preparation for the september 15th sea swim.

snow mountain climbing, running and swimming are three sports that zhang chaoyang is good at. it has been 6 years since he last crossed the qingjiang river in hubei province for 10 kilometers, but zhang chaoyang said that he has been running all the time and has maintained good physical fitness. he is confident that he can complete the 5-kilometer crossing challenge. he mentioned that the direction of tides and ocean currents is very important when swimming in the sea, and it may also be affected by marine life such as jellyfish. he also applied the principles of mechanics to breaststroke and emphasized that swimming is very good for alleviating cervical spine problems.

according to zhang chaoyang, the sohu video broadcaster conference is a major social event created by sohu video based on the "follow stream" social ecology, and has been successfully held for two sessions. at the 2024 autumn sohu video broadcaster conference, many broadcasters and celebrities will gather in qinhuangdao to meet friends via video. "this is an event based on netizens, extending from online social networking to the ground, and the effect is very good."

physics classes attract audiences because of their live and immediate feeling

"zhang chaoyang's physics class" has been on air for nearly three years and first became popular in the "follow stream" of sohu video. zhang chaoyang recalled the reason why the physics class became popular. in the first offline get out of class, he pushed einstein's mass-energy equation e=mc2. this style of live and immediate feeling attracted many people to watch. "my objective interest turned me into a physics internet celebrity, which brought good results to the knowledge live broadcast of sohu video's 'follow stream'."

zhang chaoyang introduced that in sohu video's "follow stream", live broadcasts of knowledge are very broad, and a relatively rich ecosystem has been formed in various aspects of mathematics, physics, chemistry, medicine, and astronomy. "during the broadcaster conference, we will broadcast an american tv series "bear's diner" on sohu video. watching tv series is a traditional function of sohu video. now we have turned to a platform for video social networking."

the era of self-media has given more possibilities. in his opinion, moving things that people are interested in from the real world to the internet is an opportunity for content creation. he encourages everyone with a skill to appear in front of the camera, and they can also earn money by operating the "follow stream" on sohu video. at the same time, he suggested that popular science must be accurate and distinctive, and science should not be turned into science fiction.

being an “entrepreneurial influencer” must be authentic

zhang chaoyang said that his long-term exercise habits and the knowledge he learned through english and physics classes also influenced his business management thinking. for example, the careful study of many issues has formed an attitude of learning and research, and decisions in company management will be more meticulous. at present, he thinks about two things about the company every morning - how to make good products and how to gain a larger user base. as a "physics internet celebrity" who entered the knowledge live broadcast, he also promoted the update and iteration of sohu video's live broadcast products in the role of "product manager". the small whiteboard, playback and other functions are specially designed for knowledge live broadcast, which also attracted many broadcasters to share knowledge on the sohu video platform.

he also shared his thoughts on the phenomenon of "entrepreneurial internet celebrities", suggesting that they must be authentic, control the frequency of appearances to create scarcity, and at the same time, the positioning must be consistent with the persona, and they cannot do everything. "from the perspective of market communication, this will achieve twice the result with half the effort, and the public also needs the power of idols or role models in various aspects. if you are already an internet celebrity, you have a certain social responsibility to set an example and guide trends."

whether it is being a "physical internet celebrity" or challenging the crossing of weihai bay, behind the seemingly "tough" are the values ​​that zhang chaoyang has always adhered to. in his opinion, life should be about doing meaningful things, whether it is running a business well, doing something you love or something meaningful, or contributing to society. "people should live and struggle until old age, and have something to do."

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