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the high-spirited huawei is back!

if we were to say who is in the limelight recently, it would be huawei.

huawei’s extraordinary brand ceremony has just ended, and foreign media have said: "apple’s chinese competitor huawei has just stolen the limelight from the iphone 16."

of course, huawei's mobile phones may still have weaknesses in terms of chip capabilities at this stage, but the latest three-fold breakthrough achieved by the mate xt mobile phone is enough to support huawei's intention to seize the high-end market.

in fact, huawei has made great achievements not only in the mobile phone field but also in the new energy vehicle field.

at the hongmeng intelligent driving new product launch event held at the same time, the wenjie m9 large five-seater model and hongmeng intelligent driving's first smart coupe suv zhijie r7 were unveiled simultaneously, attracting the attention and discussion of many netizens and potential users.

among them, wenjie m9 is the most popular, which has a lot to do with its strong sales performance.

according to relevant data, since its launch on the market, the m9 has sold over 130,000 units in more than eight months, and has topped the sales list of models priced above 500,000 yuan in the chinese market for five consecutive months. its sales in the market priced above 500,000 yuan have exceeded the total of the top 20 other models on the list.

the strength is evident from this.

the launch of the large five-seater version is equivalent to further strengthening the product matrix to meet the needs of more consumer groups. the new car has a total of 3 models, with a guide price starting from 469,800 yuan, and the entry threshold is the same as the six-seater version.

yu chengdong even said at the press conference: "aito m9 is a phenomenal product and is deeply loved by everyone. we use technological luxury to bring new luxury."

the wenjie m9, which is clearly engraved with the brilliant labels of luxury and intelligence, will undoubtedly become a strong driving force for hongmeng zhixing to further consolidate its brand image and gather more powerful market influence in the high-end market. it is ready to lead the future.

with the launch of the large five-seater version of the m9, the sales of the m9 will inevitably reach a higher level, especially its product strength that is "generationally ahead" of its peers in the field of intelligent driving, which is enough to support another milestone leap of hongmeng intelligent driving in the high-end field.

why do we say so? we can understand it through a simple analysis.

taking the m9 as an example, the entire series has been upgraded with the latest huawei ads 3.0. the new end-to-end architecture, combined with the pdp decision-making neural network, has further raised the upper limit of intelligent driving; at the same time, the added instinctive safety network ensures the lower limit of safe driving.

if we were to summarize its performance in one sentence, it would be that it follows the car more smoothly, changes lanes more gently, and can be driven on roundabouts across the country, bringing a whole new driving experience from parking space to parking space.

it is useless to just talk about it. only when users like it and are willing to use it can it be convincing. in august 2024, the total mileage of huawei ads increased by more than 200 million kilometers in a single month. it is a trustworthy performance that users dare to drive and love to use it.

not only that, the wenjie m9 also has huawei's extremely competitive advantages such as its megapixel smart projection headlights, harmonyos 4 system's hongmeng cockpit, and tuling chassis. it is not easy to find an opponent that can compete with it in the short term.

of course, the flexible layout in terms of space and the differentiated experience that is completely different from its competitors are also the good intentions of the m9 to launch the large five-seater version.

the new car not only comes standard with shuyun seats, second-row dual quasi-zero-gravity seats, equipped with double leg rests, and supports four-way electric adjustment, but also has a lot of fantastic ideas.

such as the storage box with high-end style, the cleverly designed trunk mat that can be easily pulled out to transform into a practical table top, and the luxurious fishing stool inspired by the cullinan style, every detail is amazing and deeply interprets the luxurious experience of "quality life starts here".

people can't help but sigh: "it is indeed a blessing to have such exquisite enjoyment."

while we are feeling emotional, it is foreseeable that huawei will be "terribly strong" in this new season.

the high-end strategy is moving forward steadily, and the ability to accurately grasp user needs in product strategy has always been hongmeng zhixing's biggest advantage.

at the press conference, the pre-sale of zhijie r7 also became the focus of attention.

although it will take some time for the full charm of this new car to be fully demonstrated, its outstanding range of over 800km, powerful performance based on the 800v platform, advanced ads3.0 intelligent driving system, upgraded hongmeng cockpit 4.0 experience, and exquisite electric suction front trunk design are already impressive enough, showing strong market competitiveness and appeal.

more importantly, given its pre-sale price positioning of 268,000 yuan, the zhijie r7 is creating a more comprehensive and attractive option than the model y.

this will undoubtedly intensify market competition, forcing models of the same level such as xiaopeng g6 and zhiji ls6 to work harder to maintain their market position. zeekr 7x may need to increase its efforts in product innovation and marketing to cope with this new challenge.

overview

hongmeng zhixing’s high spirits are largely due to its great achievements in the high-end market.

however, we also need to recognize that in the mid-range market of less than 300,000 yuan, consumers are often not as easy to pay a premium for the brand halo as in the high-end market. they are more savvy and pay attention to the balance between the actual configuration of the product and the cost performance.

since hongmeng intelligent driving wants to become an excellent "master of balancing the two", how to further delegate leading technologies, balance costs and selling prices, take care of the emotions of high-end users, and maintain the brand halo will be the key that hongmeng intelligent driving, which is currently developing in multiple areas, must treat with caution.