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from september 11 to 13, the 2024 china digital music industry conference was held in xiamen. as the largest leading enterprise in the music industry in china and the new media national team of the music industry, migu music shared the new model of "integrated media music distribution" that empowers the integration of dual networks with technology at the conference, and officially announced that the 17th ai·boundless music festival miguhui will be held in xiamen in december, injecting new momentum into the development of the digital music industry and bringing a new audio-visual feast to the fans.

technology drives the transformation of music into a new era of ai+ integrated media distribution services

at the conference forum, zhu hong, chairman and general manager of china mobile migu music, delivered a speech on the theme of "technology-driven distribution reform: migu music's exploration of a new model of integrated media promotion and distribution". he said that in an era of extremely rich digital content, short video platforms have become a carrier for spreading popular music content, and with the rise of ai tools, the music industry will also enter a period of prosperity for content created by all people.

from the era of phenomenal ringback tone in 2003 to the world's first video ringback tone in 2018, migu music has continued to lead the evolution of dual-network integrated music services from "listening" to "watching". with the development of artificial intelligence technology, migu music has deeply developed the media value of mobile phone numbers and launched a "media-integrated music distribution service" that further integrates communication networks and the internet: providing music promotion and distribution capabilities covering 1.7 billion mobile phone number users for the b-end, and providing services for personal high-quality music creation through innovative ai video ringback tone applications such as "ai one word to film" and "ai one word to song" for the c-end. at the same time, it has created personal music distribution capabilities throughout the entire process of "production-right confirmation-distribution-dissemination-income" to promote creation and income for all people.

since the launch of the "integrated media music distribution service", there have been more than 100 b-side music promotion partners, promoting more than 10,000 songs, and currently 0.3% of the music content has become a hit. for example, the song "sunset kissing the silver sea" with a short video of a panda has been exposed more than 1.06 billion times in 5 months, creating content revenue of 5 million. for personal music distribution, there are nearly 2 million users who have experienced ai creation, more than 6.8 million people have experienced ai creation, and the number of hit content playbacks has exceeded 53.2 million times.

at present, the migu music app is undergoing a renewal and upgrade based on ai+ intelligence. it will provide users with a full music library focusing on chinese music, 24-bit high-quality listening, multi-scene hardware adaptation and pan-scene experience, ai agent artificial intelligence friendly interaction and other product experiences, and will work with the industry to jointly explore the path to value growth in music.

leading the industry trend ingenious production and innovative model presents the annualceremony

in the context of ai+ driving the reform of mobile integrated media distribution, the first digital music awards ceremony in the chinese music scene, miguhui, will also make a new appearance. at the conference, migu music officially announced that the 17th music festival miguhui will be held in xiamen, and launched the "my miguhui story" online collection activity on site. netizens can share their exclusive memories of music fans and miguhui by dialing the exclusive number "1253017".

since 2007, the music festival miguhui has been successfully held for 16 sessions, with more than 480 awards and more than 390 groups of artists from home and abroad. each festival has provided a professional and mature cooperation platform for chinese singers and accompanied music fans through the years. with the good memories of the past 16 sessions, this year's miguhui will set sail again, bringing new charts, new releases, and new experiences.

based on the core advantages of migu company's cross-dual network and coverage of more than 400 million users, this year's migu hui will grandly release the migu music feature chart system. based on authoritative and objective video ringtone data, more than 20 groups of powerful singers will be awarded about 30 annual heavyweight music awards. it is worth looking forward to that the athletes who won gold medals in the paris olympics will also join migu hui and bring an annual audio-visual feast of music and sports to the audience together with the singers. with the official launch of the 17th music festival migu hui, migu music will also innovate a new business model for the entire industry "from new song release, promotion to revenue sharing", injecting new momentum into the sustainable development of the industry.

from the "first 4g live broadcast in performance history" to the "world's first 5g+4k/8k+xr cloud performance festival live broadcast", migu hui has been leading the trend of "music + technology" integration since its inception. this year, migu will further leverage its advantages in content + technology + integrated innovation to bring a more futuristic viewing experience to the audience based on 5g+ai. reproduce the ceremony scene in the gulangyu metaverse to experience virtual-real interaction and real-time interaction; create the first ultra-high-definition interactive online concert in apple vision pro, allowing users to enter the ultra-high-definition interactive performance space. in addition, the digital spokesperson of m-zone, orange network, will bring the first ai album, china mobile's 5g-a live broadcast and a new view of naked-eye 3d. the ceremony full of technology will once again refresh the user experience.