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in recent years, chinese originals have continued to enter the global trade market with innovative looks and vitality, allowing friends from all over the world to further understand chinese brands and chinese culture. on september 12, the 2024 china international fair for trade in services (hereinafter referred to as "ciftis") with the theme of "global services, mutual benefit and sharing" opened, aiming to showcase the new achievements of china's open development of the service industry and promote mutual benefit and sharing of global trade in services. at the "special exhibition" of the 2024 ciftis, the well-known domestic children's content brand "kai shu tells stories" displayed its exquisite, interesting and unique product ecology, attracting guests and corporate representatives from the service trade field from various countries to consult and experience. everyone stopped in front of the booth, played with and listened to kai shu's story dolls full of visual elements of traditional chinese culture, constantly inquired about the design ideas and business logic behind the products, and jointly explored cooperation opportunities in the field of children's content services.

during the ciie, uncle kai's storytelling business set up special booths in the capital copyright exhibition area and the beijing audiovisual exhibition area, exhibiting a series of story dolls and children's story machines centered around themes such as "growth, chinese studies, science, classics, history, and celebrity biographies." it also focused on displaying the traditional cultural series of audio hardware product lines represented by uncle kai's four great classics series, uncle kai's history series, and uncle kai's poetry series. these products are not only beautifully designed, but also entertaining and educational, allowing children to increase their knowledge while having fun and opening the door for them to understand chinese traditional culture and explore the world of science.

from pure music to poetry interpretation and storytelling, in recent years, uncle kai's storytelling series of audio hardware products have accompanied the childhood of children of different ages and have become a popular "trendy product" in the domestic parent-child market. according to on-site staff, domestic and foreign manufacturers and exhibition guests were initially attracted by the exquisite appearance of uncle kai's storytelling dolls. when they learned that these dolls "can tell stories", they were surprised to try them out. many manufacturers and exhibition guests purchased storytelling dolls on site and planned to give them to their children as gifts.

"it looks good and can also tell stories about journey to the west. it is very suitable for foreigners who want to learn about chinese culture." a foreign friend who was experiencing the "uncle kai's journey to the west" story doll in front of the booth said that he has been in china for several years and likes chinese culture very much. he also wants his children to learn about china's four great classics. he recognizes this product model that combines classic stories with dolls.

at this services trade fair, uncle kai's storytelling not only demonstrated its profound accumulation in the field of children's content, but also demonstrated the vitality and unlimited potential of chinese brands to the international trade market together with major high-quality brands. in recent years, china's original children's content brands represented by uncle kai's storytelling have been striving to break the commercial barriers in the content field through continuous innovation, explore a broader development space for children's content, and promote the prosperity and development of china's original children's content market. we look forward to chinese children's content brands shining on the international stage and continuing to contribute to the dissemination of china's excellent traditional culture.