darkshell ai debuts at ciff, releases aigc marketing and shopping guide tools
2024-09-13
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with the in-depth application of artificial intelligence generated content (aigc) in the design industry and the successful creation of truly outstanding design works, we have reason to believe that the field of home and residential design will usher in a revolutionary change. in this change, aigc technology will reshape productivity and production relations, bringing an unprecedented growth rate of aigc generated design content to the entire industry.
on september 11, darkshell ai released its latest ai product achievements at the china home furnishing fair (ciff). at the exhibition, ms. huang yanhong, ceo of darkshell ai, delivered a speech entitled "innovative application of aigc in the home furnishing industry", focusing on the pain points of traditional offline shopping guides' difficulty in signing orders and online marketing and customer acquisition, and showed the participants darkshell ai's home design marketing material production tools and home shopping guide tools. darkshell ai specifically provides customized aigc solutions for the needs of the home furnishing industry in key links such as design, marketing and customer acquisition, and shares the achievements and accumulated experience in actual projects.
ms. huang yanhong, ceo of darkshell ai, delivered a keynote speech entitled "innovative application of aigc in the home furnishing industry"
during the same period, from september 11 to 14, darkshell ai planned an exhibition with the theme of "design face + aigc admire inspiration!" in this exhibition, darkshell ai joined hands with 10 well-known home furnishing brands - two high-end brands gordon gu and chahui under gujia home furnishing, designer original brands msol studio, de haan and he mi, original design home furnishing brands huayi space, hong kong four seasons furniture, meichen home furnishing, nordic e home (z motion era), and wei ya art artwork brand, to jointly explore and demonstrate how aigc is deeply integrated into all aspects of design and marketing.
through close cooperation with these brands, darkshell ai has used ai technology to make innovative attempts in design creativity, offline shopping guides, online marketing, etc. the audience was able to experience firsthand how ai technology can improve design efficiency, optimize marketing content, and bring more personalized services to the home furnishing industry.
aigc praise inspiration theme exhibition site
focusing on four core competitiveness
build aigc design and marketing platform for home furnishing industry
at the home expo forum, ms. huang yanhong, ceo of darkshell ai, made an in-depth analysis of the current development trend of ai in the home furnishing industry and demonstrated the industrial solution capabilities of darkshell ai. huang yanhong said that in the design field, the application of ai technology has begun to change the traditional design process. through ai design tools, designers can generate design plans more quickly, improve efficiency, and potentially create new scene requirements.
when promoting the application of ai technology in specific industries, computing power is no longer a limiting factor, algorithms are constantly improving, and the importance of data is becoming more and more prominent. customizing large models for data in specific industry fields has shown great commercial potential in solving specific industry problems and meeting the needs of market segments.
as an aigc design and marketing platform for the home furnishing industry, darkshell ai has four major advantages.
data advantage: based on the data accumulated by the investment incubator from thousands of projects in the past, darkshell ai has more than one million private data assets in the industry.
ai aesthetic advantages: from senior designer representatives selecting data materials, professional designers adjusting parameters and optimizing them, to the establishment of a self-training interior aesthetic system scoring mechanism, and real-time feedback from an internal testing team composed of hundreds of first-line designers and professional testers, we ensure the controllability and ultimate beauty of the model's output.
industrial advantages: the founding team is composed of cross-disciplinary professionals, who are most familiar with ai in the home furnishing industry, and the ai team is most knowledgeable about home furnishing. some members are senior designers in the home furnishing industry, who are well versed in operating models, market demand and user behavior; others have a deep background in data mining and ai technology.
technical advantages: with the independently developed precise generation algorithms and enterprise-level ai applications, it can accurately generate design solutions that meet user needs; at the same time, dark shell ai has powerful data mining capabilities, which can deeply understand user preferences and industry trends, and realize the precise generation and delivery of forward-looking marketing materials.
display of marketing materials generated by darkshell ai
two major product modules, focusing on multiple service scenarios
adapt to marketing communications on various e-commerce platforms
during the product introduction session, huang yanhong introduced dark shell’s two current product modules – space interior design module and home product design module.
dark shell ai breaks through traditional operation steps, fits the designer's workflow and aesthetic logic, reduces trial and error costs by generating high-quality pictures and video content in batches with one click, predicts market demand and iterates quickly. at the same time, it can accurately replace soft furnishings and materials based on dark shell's internal industry database, quickly adjust space and product styles, and greatly reduce customer communication costs and delivery time (www.ark.art).
dark shell ai product design function demonstration
based on the core modules and products, a variety of application scenarios and service forms can be derived. huang yanhong said that in the shopping guide scenario, designers and shopping guides can use dark shell ai to accurately implant the store's products into the customer's multi-scenario space in seconds, improving user experience and store transaction rates.
in marketing scenarios, dark shell ai's built-in rich scene library and material library make it easy to generate product display pictures. designers and marketers can use dark shell ai's material replacement function to easily try different materials and quickly adjust product styles to better match market demand.
at the same time, based on the powerful data insight function of ai, dark shell ai can analyze consumer preferences and market trends to help generate materials that best suit the target users; through these insights, dark shell ai can quickly generate backgrounds, a variety of creative posters and marketing materials for studio or outdoor photography, and automatically output image sizes that are suitable for the needs of different e-commerce platforms. the content generation method driven by data insights has greatly improved user conversion rates and marketing effectiveness.
dark shell ai communicates with design enterprise users
the latest ecological library released by dark shell brings together high-quality design products from various ecological partners. the high-quality products on the platform are widely used in designers' projects through the ecological library, which increases the exposure of products in the industry. the ecological library is essentially a designer selection platform. designers are not only product users, but also influencers. when designers use these products, they actually help the market promotion of products. dark shell ai supports brand storage or enterprise customization to achieve their personalized design and marketing needs.
ms. huang yanhong, ceo of darkshell ai, showed the design marketing scenario cases of darkshell and 10 brands at the forum. through darkshell ai, high-quality studio and outdoor photos can be generated without setting up a studio or taking photos on site. it can also automatically generate creative concepts, greatly improving marketing efficiency. darkshell ai can not only help companies generate design marketing content, but also privatize the model, running through the closed loop from aesthetic ability and market perception to the final marketing material delivery, truly helping companies achieve exponential productivity improvement and establish industry leadership.
cooperate with leading enterprises
market potential exceeds 100 billion
dark shell ai has ushered in an important development opportunity with the 100 billion-dollar market in the home furnishing industry.AI ceo ms. huang yanhong said that the company has reached cooperation with many leading brands such as professional design, mobile home furnishings, customized home furnishings and building materials, and is committed to promoting the in-depth application of ai in the home design industry.
ms. huang yanhong, ceo of darkshell ai, communicates with partners
during the ciff shanghai hongqiao exhibition, darkshell ai attracted many companies and users to visit and experience. darkshell ai takes "design for good, technology for all" as its concept and continues to provide aigc solutions for the residential home furnishing industry as its purpose. it is committed to providing innovative solutions for the home furnishing industry and promoting the exponential improvement of the productivity of designers and brands. (xianning news network)
