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xiao s said she wanted to do business in mainland china. she had previously caused controversy due to her remarks and lost many endorsements.

2024-09-13

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a few days ago, a netizen left a message in the comment section of xiao s's social platform, asking her to come to the mainland to do business, saying "i miss you very much". xiao s replied to the netizen, saying: "i want to, but the sour reputation has always stopped me."

previously, xiao s was questioned for her remarks. on the evening of august 1, 2021, in the women's singles final of the tokyo olympics badminton, mainland badminton player chen yufei defeated chinese taipei athlete tai tzu-ying to win the gold medal. after watching the game, xiao s posted on the social platform: "it's an honor to lose, but i almost died suddenly," and attached a photo of tai tzu-ying.

later, some netizens discovered that she referred to tai tzu-ying and others as "national players" in her comments, which aroused the dissatisfaction of netizens. although xiao s quickly deleted the relevant comments, many brands have "drawn a clear line" with her.

clear and jorya announced that their cooperation with xiao s and her daughter elly had expired, and shouquanzhai and darentang announced that they firmly supported the one-china principle and would terminate all brand cooperation with xiao s from now on. in addition, shouquanzhai's taobao tmall flagship store mosaiced all the images of xiao s as the spokesperson.

on the afternoon of august 5, xiao s posted a message on the social platform in response to her previous controversial remarks, in which she denied the stance issues circulating online.

xiao s’s daughter was also questioned by netizens for saying “english is her mother tongue”.