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wine is the bridge for world cultural exchange; moutai is the shining pearl on this bridge.

on september 10 and 12, taking advantage of the 17th world chinese entrepreneurs convention, moutai held two unique "moutai night" mid-autumn festival tasting events in malaysia and vietnam. using culture as a medium, moutai further deepened the emotional connection with southeast asian consumers and helped chinese wine culture and excellent traditional chinese culture shine in foreign countries.

wang li, deputy secretary of the party committee, deputy chairman and general manager of moutai group, and wang xiaowei, member of the party committee and deputy general manager, attended the event.

as the "ultimate of chinese wine culture", moutai enjoys a high reputation in the global chinese community. in the social exchanges and cultural identity of the chinese, moutai is like a key, opening the doors of communication and establishing connections and trust. as the "second home" of many chinese, southeast asian countries have deep historical ties with china. at the same time, the southeast asian market is also the focus of moutai's overseas market layout. in recent years, moutai's cultural influence in the region has become increasingly prominent.

"moutai, you will never forget it after taking the first sip. the most amazing thing is that no matter how much you drink, you will not have a headache the next day and you will definitely wake up on time." chinese liang wenhui runs a family chinese restaurant in malaysia. he used to only drink foreign liquor, but after tasting moutai once, he fell in love with it and from then on, moutai must be used on important occasions.

"there are a large number of chinese living in southeast asian countries, especially thailand and malaysia. they have retained many traditional chinese habits and festival customs, and the festive atmosphere is particularly strong. as chinese liquor came overseas, moutai was included in everyone's celebrations. the influence of a large number of chinese people has also allowed local people to better understand and appreciate moutai and fall in love with chinese liquor." liu long, moutai's distributor in thailand, shared.

in addition to chinese people and distributors, moutai itself also feels the same. especially in recent years, with the continuous implementation of the internationalization strategy, moutai's international influence has been increasing, and the role it plays in international exchanges has become increasingly important. in her speech, wang li also systematically introduced this bottle of wine from guizhou, china and the secret of its development to this day, focusing on the three aspects of "culture, craftsmanship, and technology".

——culture is the "emotional bond" that resonates between moutai and the world. moutai is the pinnacle of chinese wine culture and a treasure of world wine culture. after thousands of years of inheritance and integration, it has formed the value expression and wisdom of "pleasing oneself and benefiting others". "pleasing oneself" means that moutai has always been committed to creating emotional value and promoting emotional resonance with the best products and services, bringing consumers the wonderful experience of "pleasing oneself" and "pleasing confidants"; "benefiting others" means that moutai insists on win-win development and sharing of results, and through the construction of a sustainable industrial ecology, it continuously creates benefits for related parties, brings success opportunities to consumers, and contributes more to society. moutai is willing to share the profound historical heritage and cultural connotation of chinese liquor with the world with a bottle of fine wine that travels through time and across mountains and seas, so that the world can taste the unique charm of chinese liquor.

——craftsmanship is the "humanistic code" that makes the world fall in love with moutai. this bottle of moutai wine is full of the dedication, professionalism and joy of work that countless craftsmen are determined to uphold. "devotion" is moutai's awe and adherence to "quality is the soul of life", and it has cast a solid quality lifeline with almost harsh standards; "proficiency" is the craftsmen's pursuit of excellence and perfection. every bottle of moutai wine is a wonderful fusion of craftsmanship and brewing art; "joy of work" is to enjoy it and be happy to see it come to fruition. countless moutai craftsmen have devoted their lives to brewing this bottle of wine, which deeply interprets the moving sentiment of "choosing one thing and ending your life". moutai is willing to use this bottle of wine full of craftsmanship to tell the world about the persistence and pursuit of moutai craftsmen, and their unswerving commitment to brewing the best wine for the world.

——technology is the "core engine" of moutai's fragrance around the world. a bottle of moutai liquor takes five years to brew after 5 major methods, 30 processes, and 165 process links. moutai always adheres to the principle of "making inheritance more traditional and innovation more modern". while adhering to traditional craftsmanship, it uses modern science and technology to analyze brewing principles, explore the types, sources, functions and effects of brewing microorganisms, deeply practice esg concepts, and promote the application of green innovative science and technology and advanced technologies throughout the entire industry chain to achieve professional and green development. moutai is willing to always maintain the charm of tradition and bloom the vitality of innovation, so that this bottle of unique flavor, excellent quality, green and natural wine can bring more beauty to the world.

wang li said that culture, craftsmanship and technology have jointly created the extraordinary quality and unique charm of moutai, and are the premise and foundation for moutai to cross mountains and seas, connect the world and go global. moutai will also always adhere to the international development strategy, continue to deepen the southeast asian market including malaysia and vietnam, and enter more countries and regions. i sincerely hope that more chinese and chinese business friends will work with moutai to tell the moutai story well, spread chinese culture, let the world fall in love with moutai, and let the fragrance of moutai spread around the world.

the internationalization of moutai also benefits from the nourishment of china's excellent traditional culture. the "moutai night" held in kuala lumpur on september 10 also sublimated the cultural resonance exclusive to the chinese because of moutai. that night, the loud gongs and drums, the lively dragon dance, the sand painting performance that carried the history of moutai, the subversive miao electronic music show, and the rich moutai sauce made the guests feel the warmth of their "hometown". at this special moment, moutai is not just a bottle of wine, but carries the taste of home and conveys the blessing of reunion. moutai, a fine wine derived from the feelings of home and country, interprets the pride of the chinese.

the star-studded "moutai night" also attracted heavyweight guests such as malaysia's minister of tourism tiong keng shin, malaysia's selangor state executive councillor for investment, trade and public transport wong siew kiong, indonesian chinese chamber of commerce chairman zhang jinxiong, malaysia's minister of science, technology and innovation political secretary wong simin, as well as ambassadors from the embassies of thailand, kazakhstan and cuba to attend the event. everyone immersed themselves in the charm of chinese culture and moutai culture, and jointly wished that "china moutai, the fragrance spreads around the world" and that china will develop better and better.

following the footsteps of the mid-autumn festival, "moutai night" has come to vietnam, another southeast asian country. this time, on the basis of cultural resonance, there is also a warmth from moutai.

recently, hanoi was hit by a typhoon, and the people suffered heavy losses in life and property. that night, moutai distributors and guests who participated in the event also made donations on the spot, contributing to the early recovery of the people in the disaster-stricken areas and the reconstruction of their homes. as wang li said, "moutai hopes that more vietnamese friends will come to guizhou, china, to experience moutai culture, and also wish the people in the disaster-stricken areas of vietnam to overcome the difficulties and resume a better life as soon as possible."

through the two "moutai night" mid-autumn festival tasting events, moutai has continuously created a new international situation with cultural integration, and has continuously enriched the international expression of the moutai brand and moutai culture. in the future, moutai will continue to use culture as a medium to continue to develop the international market, allowing more consumers to experience moutai culture and taste the profound historical heritage and cultural connotation of chinese liquor, and make greater contributions to the dissemination of china's excellent traditional culture.