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kweichow moutai's stock price fell below 1,300 yuan during trading, and it was halved from its historical high

2024-09-13

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after a sharp drop in the previous trading day, the share price of kweichow moutai (600519.sh) fell again today (september 13). as of press time, the share price has fallen below the 1,300 yuan mark, which is half of the historical high in 2021. in the industry's view, the recent market price of feitian moutai has fallen during the peak season, and the market feedback shows that demand is not strong, and the market is concerned about its transformation and development prospects.
after today's opening, moutai's stock price has been falling all the way, falling below 1,300 yuan during the session. as of press time, the stock price has fallen to 1,298 yuan, a drop of 2.78%. the last time kweichow moutai's price was below 1,300 yuan was in may 2020. on february 18, 2021, kweichow moutai's stock price once surged to 2,627.88 yuan. today's stock price has been halved compared to its historical high.
although it is the mid-autumn festival peak season recently, the market price of feitian moutai has continued to decline due to factors such as increased market supply, lower-than-expected consumption, and channels' concerns about future fluctuations in wine prices. a third-party quotation platform shows that the current price of an original box of 2024 feitian moutai is around 2,535 yuan/bottle, and the price of a loose bottle is around 2,380 yuan/bottle.
at the previous performance meeting, the management of kweichow moutai responded that the overall situation of the moutai market is relatively stable at present, and said that the annual growth target of 15% in total operating revenue can be achieved as scheduled.
xiao zhuqing, an independent liquor analyst, told china business news that in the past, moutai's main consumer groups included wealthy people in real estate, infrastructure, finance and other fields. currently, the above industries are undergoing deep adjustments, and moutai is also promoting the three major transformations of consumer groups, consumption scenarios and service models, but these three transformations require time to test the effectiveness. the current decline in moutai's stock price also represents investors' concerns about how long it will take for kweichow moutai's three major transformations to take and what kind of results they will achieve.
during the visit, many wine merchants expressed concerns about the quality of the wine consumption market during the mid-autumn festival, believing that demand, including for moutai, is not as good as in previous years.
shen meng, executive director of xiangsong capital, told china business news that the sharp drop in moutai prices is due to investors' concerns about the overall market. the current situation of individual stocks has become a secondary factor, and investors lack confidence in the market outlook.
(this article comes from china business network)
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