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sohu entertainment special report (fat department/text) the snow labyrinth produced by zhang yimou has been broadcast for more than half of its run. although it has not yet reached the red line of breaking 10,000 popularity on the site, it can be said that it has performed well in the overall cold drama market. it has topped the maoyan and dengta charts for many consecutive days, and the daily share of dengta broadcast volume is over 16%.

there may still be some controversy in word of mouth, but zhang yimou's move this time is not considered to have ruined his reputation. coincidentally, the film "waterside past" which was broadcast before "snow labyrinth" was produced by cao baoping and currently has a stable douban score of 8.0.

there are also many famous film directors who have failed in the drama industry before.why is it that from "flower" at the beginning of the year to "waterside past" and "snow labyrinth", the stability this year is much stronger? what kind of industry changes are behind this?

active and passive type

it is not difficult to understand why long video platforms favor film directors.

the platform started to invite film directors on a large scale after 2015, and its traffic strategy started to run vigorously.the increasingly high budgets for dramas have attracted many top directors; and for platforms that are struggling to gain both traffic and reputation, the reputation of a famous film director is worth a lot of money.