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in recent months, the industry has had complicated emotions when talking about guanghui auto. while regretting that its good fortune could not continue, people also hope that guanghui auto can regain its glory.

according to data from the china automobile dealers association: in the past four years, more than 8,000 4s stores have completely disappeared across the country; in 2023, the loss rate of auto dealers will be as high as 43.5%. looking back, the automobile 4s store model has won wide recognition from consumers with its comprehensive service system of vehicle sales, spare parts supply, after-sales service and information feedback. as a leader in this field, guanghui auto has once become an industry benchmark with its huge network layout and brilliant performance. with the changes in the market environment, especially the sudden rise of new energy vehicles, guanghui auto is responding to unprecedented challenges and transformations with "breaking" and "establishing" under the impact of the market.

endeavorauto show, focus on the work and go all out

on september 8, the 27th chengdu international auto show, which lasted for 10 days, came to a successful conclusion. at the highly anticipated auto show, 10 brands and 13 stores of guanghui auto chengdu area jointly appeared at the auto show, showing the latest models and exclusive car purchase discounts of each brand to customers in chengdu and other places. during the chengdu auto show, each store received 468 orders and nearly 2,300 sets of customer files, which well achieved the exhibition target and laid the foundation for achieving the business targets in september and the third quarter of this year.

on september 10, the qingdao international auto show kicked off in the golden autumn season. the auto show was crowded with people, and everyone flocked to the auto show site to watch and buy their favorite models. the bmw booth became the focus of attention. the sales staff of qingdao xinbaoxing brought an extraordinary car-buying experience to every visitor with their enthusiasm and professionalism. they expressed their gratitude with their hearts and gave back with actions, allowing the visitors to feel the distinguished courtesy of the bmw brand. this auto show is not only a display of models, but also an emotional exchange between bmw and visitors, and everyone felt the charm of automobile culture together.

in response to the all-round deployment and coordination of the auto show, sales pioneers have signed military orders, worked overtime to sort out customer information, develop exclusive car purchase plans, provide professional after-sales service consultation, and actively recommend customers to replace new cars while carrying out repairs... the auto shows that are being held in various places are a strong proof that guanghui auto is still moving forward under the pressure of the economic environment and the challenges of market competition. only the employees of guanghui auto themselves understand how they are going all out to make the auto show a success.

precise efforts to strengthen brand and increase investment in new energy

"this car has a great sense of design, texture and technology!" said mr. liu from mianyang, sichuan, at the auto show. he had only seen pictures of new energy vehicles on the internet before, but after experiencing the real car, he found that the comprehensive performance of domestic new energy vehicles is not inferior to that of international brands such as bmw, mercedes-benz and audi. at the 27th chengdu international auto show, many new energy brand stores of guanghui auto were unveiled. the xingtu xingjiyuan exhibited by sichuan hongsheng store, the icar exhibited by sichuan hongjin store, the avita exhibited by sichuan chen'an store, and the changan deep blue exhibited by sichuan hongjia store attracted a large number of customers, especially the young groups, with their intelligent and personalized products, and the booths were crowded with people.

in recent years, guanghui auto has actively promoted the construction and layout of new energy stores. as of the end of june this year, the company has successfully applied for the authorization of 70 new energy stores, of which 55 new energy stores have been built and put into operation, an increase of 29 from the beginning of the year. the monthly sales of new energy vehicles increased by 90% year-on-year, and the cumulative year-on-year growth in the first half of the year was 46%. the sales of authorized stores of multiple brands such as seres, chery new energy, and geely galaxy ranked among the top in the country. since september 2022, shaanxi fuda store has taken seres brand as a new starting point and achieved remarkable results. in june this year, it ranked first in store sales in the northwest region, and the store sales team has been the sales champion in the northwest for 15 consecutive months, ranking among the top in the country. harbin jintu store won the 2024 market development award for the lantu brand for its outstanding market development performance. the rapid growth of new energy vehicle sales has brought new business growth points to the company. the increase in new energy stores has provided a foundation for guanghui auto to expand its new energy vehicle sales business and laid a solid foundation for enhancing the company's competitiveness in the new energy vehicle market.

in addition, guanghui auto has a mature network of more than 700 stores and a complete after-sales service system in 28 provinces and cities across the country. as an important core competitiveness of the company, guanghui auto will use its after-sales advantages to cooperate with new energy oems to expand new energy after-sales business and create new growth points for after-sales business.

provide good services and overcome difficultiesensuremanagement

"hello, if you have any questions during the use of the vehicle, please contact me. i answer calls 24 hours a day. congratulations on getting your car and i wish you a happy car use." on september 10, li caifeng, an employee of suzhou xinbao store, sent off the customer who came to pick up the car that day with a knowing smile. in the more than 10 years since she came to guanghui auto, "customers are god" has been her service principle, and because of this, she and her customers have become "friends" who trust each other!

"i am not walking alone. with the support of guanghui auto and guanghui group, we will definitely get through this difficult time." having worked in the auto dealership industry for so many years, li caifeng knows how difficult it is. she said that in the face of unprecedented pressure and difficulties, her colleagues have never given up in the past two months. they have worked hard to overcome many difficulties, resolved many contradictions, and withstood the huge pressure. from local stores to stores across the country, guanghui auto continues to focus on production and operation, based on the local market, actively taking measures, optimizing business strategies, and widely carrying out a series of marketing service activities, fully responding to the current difficult situation in the industry and market, and striving to achieve stable development of the company. the group has also put forward strategic opinions and suggestions on the future development of automobiles. we have the confidence and determination to overcome the difficulties at hand, and believe that guanghui auto can achieve better development.

there is no way back, only forward; embrace the trend of transformation, race against time... although the company is experiencing the current industry trough and transformation pains, guanghui auto's long-term accumulated business advantages and deep foundation are still a solid foundation for the company to achieve stable development. all guanghui auto employees have tried their best and become more courageous. in the future, guanghui auto can still fight. although the road ahead is uncertain and full of challenges, the important thing is that it has started and is on the right path. the rest is up to time.