news

from september 12 to 16, the 2024 china international fair for trade in services cultural tourism service special exhibition was held in hall 9 of shougang cultural and creative park. the dongcheng exhibition area was themed "chongwen strives to be the first and passes down the city", and 36 companies participated in the exhibition, allowing the ancient capital to be reborn in the brilliance of science and technology. among them, one-third of the companies reflect the new cultural productivity. cutting-edge technologies such as artificial intelligence, digital cultural relics, vr interaction, 3d interaction, and digital human holographic imaging are like the key to time and space, leading the public on a cultural journey.

focus on "watching, inheriting, and innovating"

showing the new charm of the ancient capital

from an overall visual perspective, the dongcheng exhibition area still uses the old beijing hutong courtyard scenes as the presentation carrier, while incorporating rich elements of beijing's central axis. the overall exhibition area is divided into three parts: the magnificent central axis, the glorious central axis, and the museum central axis. jin jing, director of the dongcheng district cultural promotion center, introduced that the design of this exhibition not only showcases the 12 heritage sites of the beijing central axis in dongcheng district, but also fully reflects dongcheng district's vivid practice and fruitful results in protecting and inheriting the beijing central axis heritage.

in terms of exhibition content, the exhibition area is divided into two chapters: the first chapter is "watching, inheriting, innovating, and nourishing the past and present with culture", which shows the fruitful results of dongcheng district in the construction of five cities: "city of drama", "city of books", "city of intangible cultural heritage", "city of museums" and "city of traditional chinese medicine culture"; the second chapter is "first launch, first exhibition, first show, a colorful new chapter", focusing on dongcheng district's active exploration in the four cultural integration and innovation fields of "culture + technology", "culture + consumption", "culture + finance" and "culture + trade".

for example, in the first chapter of the city of drama section, the miniature "guild hall with drama" stage presents the traditional national essence and the century-old guild hall to the audience. the beijing costume factory showcases exquisite beijing embroidery production skills, and zhao nan, the inheritor of the intangible cultural heritage of peking opera colored sculpture masks, paints masks on the spot, allowing the audience to feel the charm of intangible cultural heritage up close. as the premier opera temple in the inner city of old beijing, the jixiang grand theater showcases the glorious development of peking opera art. beijing zhuama aix company exhibited the innovative work "the great detective zhao gan'e 2" in the field of immersive drama, setting an example for the diversified exploration of the cultural consumption market.

in the book-scented city section, xianzhuang bookstore carefully exhibited ancient rare books, and people's fine arts publishing house brought comic books to make reading full of nostalgic memories. people's literature publishing house, chemical industry publishing house and other institutions selected books on the beijing central axis series, guardian library, commercial press hanfenlou bookstore and other member units launched the "cultural book list east of the forbidden city", people's literature publishing house's self-created "humanities treasure" cultural and creative brand and its self-operated "chaohua xishi·cultural and creative coffee supply and marketing cooperative" debuted, and creative products such as the lu xun cover series refrigerator magnets made cultural feelings shine.

focus on "first launch, first exhibition, first show"

demonstrating new cultural productivity

as cutting-edge technologies leading the future, ai and other cutting-edge technologies are gradually becoming new productivity driving the transformation and upgrading of the cultural field. at the dongcheng booth, many companies used technology to empower culture, creating different sparks. the new exploration of digital and real integration highlights the new trend of cultural technology.

for example, poly entertainment technology's 3d digital human cloud cabinet holographic display system product exhibited the digital human image of zhang sunyouyou, the child singer of "love fusion". kunlun wanwei launched the "skymusic" music model, which realizes the integrated intelligent generation of melody creation and instrument arrangement. as a co-creator of dongcheng district's "east of the forbidden city", perfect world launched the "aigc beijing dongcheng humanities tour short film", and the "stubborn stone has spirit" exhibited on site was inspired by the intangible cultural heritage beijing jade carving.

as the operating entity of the lumi cang new audiovisual industrial park, a municipal cultural industrial park in beijing, jihua shouwen company demonstrated the aigc digital human dress-up project. tianxiang ruiyi demonstrated the ai ​​cultural tourism new product "travel photography magic screen", which instantly generates personalized scenic spot photos and 3d figures, and elevates travel memories to a three-dimensional interactive experience.

ancient style and modern charm under innovation

showing new forms of cultural consumption

the exhibition also restored the beijing central axis themed post office, created "friends of xiaobei" with hundreds of excellent cultural and creative products, and launched a variety of cultural and creative products such as themed coffee and refrigerator magnets, showing a new form of cultural consumption. in addition, the exhibition area rekindled the new vitality of time-honored brand consumption with new scenes, new products and new experiences of cultural consumption. wu yutai's intangible cultural heritage tea making skills bloomed with tea fragrance, the immersive scene of the newly popular longfu temple daoxiang village "zero treasure hunt hall" became a hot spot for checking in, and the time-honored cuihualou combined creativity with tradition and launched a series of pictographic cakes on the beijing central axis.

the incubation carrier role of the cultural industry park also shines brightly. the exhibition area invites cultural jade ornaments from nanchuan lifang and ru porcelain from rushan ming to showcase brands that integrate traditional and modern designs created by cultural managers. the first hand-painted map of cultural consumption in dongcheng district, "yuanlai youcaxiang", is released, forming a consumption guide that is both fun and practical.

text/beijing youth daily reporter jiang ruojing

photo by beijing youth daily reporter wei tong

editor/li tianji