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september 11, 2024, harbin, china - today, the sports lifestyle brand lululemon officially opened the wunder puff pop-up space in harbin. the store is located in the red square in xicheng, the source of the new fashion in the ice city. it uses the cool and avant-garde metal industrial style as the design language, and carefully displays classic products and new autumn and winter products such as the wunder puff down series, define sports jacket series, steady state sweatshirts and sweatpants, etc., to strengthen the interaction and connection with local young people and activate the good state of being free and stylish.

lululemon wunder puff pop-up space opens in harbin

from the world's music city to the popular "harbin", harbin has attracted more and more "trendy people" with its strong ice and snow culture and rich cultural and tourism resources. among them, "going on ice and snow" as a lifestyle has become the mainstream of this wave among the younger generation. while feeling themselves and building connections through sports, they also desire to have a wearing experience that combines style and warmth. after opening its first store in harbin yuanda shopping center in 2022, lululemon once again met in the ice city, creating a wunder puff pop-up space for generation z in the red square in xicheng, and will later unveil harbin's second official store here to share a positive and healthy attitude towards life with local guests.

chinese figure skater and ice dancer ren junfei wears wunder puff down vest and define sports jacket

chinese figure skater xing jianing wears wunder puff down jacket, steady state sweatshirt and sweatpants

in the wunder puff pop-up space, the light and warm multi-grid wunder puff down series is the undisputed protagonist. the 600-fill goose down filling is strong and warm, light and fluffy, and can accompany you freely; the softmatte fabric is comfortable to cope with weather changes, and you can move calmly; there are jackets and vests with a variety of grids to choose from, 4-grid short style is neat, 5- and 6-grid medium-length styles provide more coverage and improve warmth, and 9-grid long styles are strong and cold-resistant. different grids have different styles. wrap yourself in a light and warm feeling, set your own style, and enter the winter smartly.

lululemon wunder puff down series presents a variety of styles

entering the store, the area designed for her displays a variety of choices, injecting a smart attitude into the autumn and winter wardrobe. the popular define sports jacket is comfortable and slim, with wicking performance and four-way stretch, which is her comfortable companion; the scuba series hoodies, sweatshirts, and new wide-leg pants can be matched as a set. the brushed fabric is skin-friendly and breathable, light and warm. there are also many winter accessories to add layers to the look, such as: soft and fitting restfeel brushed slippers, winter styling weapon evolution warm leg warmers, and slouchy crossbody bags that can safely store all kinds of items.

display various autumn and winter items for female guests, providing more comfortable choices

on the other side, popular classic styles that combine style and warmth are carefully presented for male guests. layering a wunder puff down jacket, you can wear a steady state crewneck sweatshirt and sweatpants inside, putting softness first and awakening the vitality of winter. the soft jersey knitted series suits, with soft brushed lining and lightweight plain knitted fabric, accompany him to enjoy his leisure time. the cityverse canvas sports casual shoes, which are designed for daily "stylish" walking, can be paired with comfortable fit, plus the fast track sports bag with multiple carrying methods, accompany him to stroll freely in the city.

we carefully present popular classic styles for male customers, providing choices that are both stylish and warm.

the style is not cold. from september 11 to october 10, the wunder puff pop-up space will be open for a limited time in the atrium on the first floor of the red square in xicheng, harbin. on september 13, lululemon will also work with tmall super brand day to create the wunder puff dynamic theater in harbin, inviting generation z to experience the wunder puff down series and wonderful ice performances.

for more product details or to participate in community courses, please visit lululemon offline stores or log in to the "resweat life wechat mini program".